Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings von Saboo, Alok R., Grewal, Rajdeep

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Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes von Saboo, Alok R., Kumar, V., Anand, Ankit

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Marketing's and Operations' Roles in Product Recall Prevention: Antecedents and Consequences von Chakravarty, Anindita, Saboo, Alok R., Xiong, Guiyang

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Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings von Saboo, Alok R., Chakravarty, Anindita, Grewal, Rajdeep

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Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation von Saboo, Alok R., Kumar, V., Park, Insu

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Evaluating the impact of social media activities on human brand sales von Saboo, Alok R., Kumar, V., Ramani, Girish

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Identifying the drivers of luxury brand sales in emerging markets: An exploratory study von Sharma, Amalesh, Soni, Mauli, Borah, Sourav Bikash, Saboo, Alok R.

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Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry von Sharma, Amalesh, Saboo, Alok R., Kumar, V.

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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap von SABOO, ALOK R., SHARMA, AMALESH, CHAKRAVARTY, ANINDITA, KUMAR, V.

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Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective von Lam, Son K., Sleep, Stefan, Hennig-Thurau, Thorsten, Sridhar, Shrihari, Saboo, Alok R.

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A managerial capital perspective on chief marketing officer succession von Wang, Rui, Saboo, Alok R., Grewal, Rajdeep

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Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry von Kumar, V., Saboo, Alok R., Agarwal, Amit, Kumar, Binay

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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap von Saboo, Alok R, Sharma, Amalesh, Chakravarty, Anindita, Kumar, V

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