Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns von Hughes, Christian, Swaminathan, Vanitha, Brooks, Gillian

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Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products von Paharia, Neeru, Swaminathan, Vanitha

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JM: Promoting Catalysis in Marketing Scholarship von Sridhar, Shrihari, Lamberton, Cait, Marinova, Detelina, Swaminathan, Vanitha

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Paradigms for Progress: An Anomaly-First Framework for Paradigm Development von Swaminathan, Vanitha, Lamberton, Cait, Sridhar, Shrihari, Marinova, Detelina

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When Brand Personality Matters: The Moderating Role of Attachment Styles von Swaminathan, Vanitha, Stilley, Karen M., Ahluwalia, Rohini

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A typology of online shoppers based on shopping motivations von Rohm, Andrew J, Swaminathan, Vanitha

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“My” Brand or “Our” Brand: The Effects of Brand Relationship Dimensions and Self‐Construal on Brand Evaluations von Swaminathan, Vanitha, Page, Karen L., Gürhan‐Canli, Zeynep

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How Achieving the Dual Goal of Customer Satisfaction and Efficiency in Mergers Affects a Firm’s Long-Term Financial Performance von Swaminathan, Vanitha, Groening, Christopher, Mittal, Vikas, Thomaz, Felipe

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs von Kopalle, Praveen K., Sun, Yacheng, Neslin, Scott A., Sun, Baohong, Swaminathan, Vanitha

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Value Creation following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment von Swaminathan, Vanitha, Murshed, Feisal, Hulland, John

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How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective von SWAMINATHAN, VANITHA, GÜRHAN-CANLI, ZEYNEP, KUBAT, UMUT, HAYRAN, CEREN

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Marketing Alliances, Firm Networks, and Firm Value Creation von Swaminathan, Vanitha, Moorman, Christine

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What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density von Thomaz, Felipe, Swaminathan, Vanitha

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Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat von Dommer, Sara Loughran, Swaminathan, Vanitha

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Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism von Kubat, Umut, Swaminathan, Vanitha

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Branding in the digital era: new directions for research on customer-based brand equity von Swaminathan, Vanitha

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The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy von Swaminathan, Vanitha, Schwartz, H. Andrew, Menezes, Rowan, Hill, Shawndra

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Brand actions and financial consequences: a review of key findings and directions for future research von Swaminathan, Vanitha, Gupta, Sayan, Keller, Kevin Lane, Lehmann, Donald

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries von Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd

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Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands von Loughran Dommer, Sara, Swaminathan, Vanitha, Ahluwalia, Rohini

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