How do brand communities generate brand relationships? Intermediate mechanisms von Zhou, Zhimin, Zhang, Qiyuan, Su, Chenting, Zhou, Nan

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How Face Influences Consumption - A Comparative Study of American and Chinese Consumers von Juan Li, Julie, Su, Chenting

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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets von Dou, Wenyu, Li, Hairong, Zhou, Nan, Su, Chenting

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Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model von Sirgy, M. Joseph, Su, Chenting

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Institutional theory in business marketing: A conceptual framework and future directions von Yang, Zhilin, Su, Chenting

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Going green: How different advertising appeals impact green consumption behavior von Yang, Defeng, Lu, Yue, Zhu, Wenting, Su, Chenting

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Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies von Dong, Maggie Chuoyan, Zeng, Fue, Su, Chenting

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Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration von Su, Chenting, Yang, Haibin

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Trust in Interorganizational Relationships: A Meta-Analytic Integration von Zhong, Weiguo, Su, Chenting, Peng, Jisheng, Yang, Zhilin

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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency von Yang, Zhilin, Su, Chenting, Fam, Kim-Shyan

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To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention von Zhao, Haichuan, Jiang, Lan, Su, Chenting

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Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi von Su, Chenting, Mitchell, Ronald K., Sirgy, M. Joseph

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Understanding Asian business strategy: Modeling institution-based legitimacy-embedded efficiency von Yang, Zhilin, Su, Chenting

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Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships von Shen, Lu, Su, Chenting, Zheng, Xu, Zhuang, Guijun

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Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy Perspective von Li, Jianxin, He, Hao, Liu, Hongshen, Su, Chenting

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Between contracts and trust: Disentangling the safeguarding and coordinating effects over the relationship life cycle von Shen, Lu, Su, Chenting, Zheng, Xu (Vivian), Zhuang, Guijun

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Supply chain management in emerging markets von Zhou, Kevin Zheng, Su, Chenting, Yeung, Andy, Viswanathan, S.

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Unstructured Direct Elicitation of Decision Rules von DING, MIN, HAUSER, JOHN R., DONG, SONGTING, DZYABURA, DARIA, YANG, ZHILIN, SU, CHENTING, GASKIN, STEVEN P.

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Toward a social fitness perspective on contract design: Contract legitimacy and influence strategy von Li, Xiaoling, Ren, Xingyao, Qian, Liping, Su, Chenting

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A paradox of price–quality and market efficiency: a comparative study of the US and China markets von Zhou, Kevin Zheng, Su, Chenting, Bao, Yeqing

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