Modeling price response from retail sales: An empirical comparison of models with different representations of heterogeneity von Weber, Anett, Steiner, Winfried J.

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Dynamic pricing using flexible heterogeneous sales response models von Aschersleben, Philipp, Steiner, Winfried J.

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Using Hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: A study based on conjoint choice data von Hein, Maren, Goeken, Nils, Kurz, Peter, Steiner, Winfried J.

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Multimodal preference heterogeneity in choice-based conjoint analysis: a simulation study von Goeken, Nils, Kurz, Peter, Steiner, Winfried J.

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Advanced data analysis techniques with marketing applications von Paetz, Friederike, Steiner, Winfried J., Hruschka, Harald

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A semiparametric approach to estimating reference price effects in sales response models von Aschersleben, Philipp, Steiner, Winfried J.

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Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits von Lang, Stefan, Steiner, Winfried J., Weber, Anett, Wechselberger, Peter

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A comparison of semiparametric and heterogeneous store sales models for optimal category pricing von Weber, Anett, Steiner, Winfried J., Lang, Stefan

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Correction to: Advanced data analysis techniques with marketing applications von Paetz, Friederike, Steiner, Winfried J., Hruschka, Harald

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Estimating time-varying parameters in brand choice models: A semiparametric approach von Guhl, Daniel, Baumgartner, Bernhard, Kneib, Thomas, Steiner, Winfried J.

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The benefits of incorporating utility dependencies in finite mixture probit models von Paetz, Friederike, Steiner, Winfried J.

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Latent Class Conjoint Choice Models: A Guide for Model Selection, Estimation, Validation, and Interpretation of Results von Paetz, Friederike, Hein, Maren, Kurz, Peter, Steiner, Winfried J.

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Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data von Baumgartner, Bernhard, Guhl, Daniel, Kneib, Thomas, Steiner, Winfried J.

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SMOOTH QUANTILE-BASED MODELING OF BRAND SALES, PRICE AND PROMOTIONAL EFFECTS FROM RETAIL SCANNER PANELS von Haupt, Harry, Kagerer, Kathrin, Steiner, Winfried J.

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A Stackelberg-Nash model for new product design von Steiner, Winfried J.

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Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study von Hein, Maren, Kurz, Peter, Steiner, Winfried J.

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Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions From Store-Level Scanner Data von Brezger, Andreas, Steiner, Winfried J

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Are consumers heterogeneous in their preferences for odd and even prices? Findings from a choice-based conjoint study von Baumgartner, Bernhard, Steiner, Winfried J.

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Harald Hruschka zum 65. Geburtstag von Steiner, Winfried J.

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Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce von Kinzinger, Arno, Steiner, Winfried, Tatzgern, Markus, Vallaster, Christine

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