An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment von Steenkamp, Jan-Benedict E.M., Maydeu-Olivares, Alberto

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How Perceived Brand Globalness Creates Brand Value von Jan-Benedict E. M. Steenkamp, Batra, Rajeev, Alden, Dana L.

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Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning von Steenkamp, Jan-Benedict E. M., Geyskens, Inge

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Global Brand Building and Management in the Digital Age von Steenkamp, Jan-Benedict E.M.

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Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis von Geyskens, Inge, Steenkamp, Jan-Benedict E. M., Kumar, Nirmalya

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Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries? von Rajavi, Koushyar, Kushwaha, Tarun, Steenkamp, Jan-Benedict E.M.

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Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies von Datta, Hannes, van Heerde, Harald J., Dekimpe, Marnik G., Steenkamp, Jan-Benedict E.M.

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A randomized placebo-controlled trial of d -cycloserine and exposure therapy for posttraumatic stress disorder von Litz, Brett T, Salters-Pedneault, Kristalyn, Steenkamp, Maria M, Hermos, John A, Bryant, Richard A, Otto, Michael W, Hofmann, Stefan G

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Post-traumatic stress disorder screening test performance in civilian primary care von Freedy, John R, Steenkamp, Maria M, Magruder, Kathryn M, Yeager, Derik E, Zoller, James S, Hueston, William J, Carek, Peter J

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Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede von Steenkamp, Jan-Benedict E. M., Geyskens, Inge

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Price and Advertising Effectiveness over the Business Cycle von VAN HEERDE, HARALD J., GIJSENBERG, MAARTEN J., DEKIMPE, MARNIK G., STEENKAMP, JAN-BENEDICT E.M.

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels? von STEENKAMP, JAN-BENEDICT E.M., VAN HEERDE, HARALD J., GEYSKENS, INGE

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Socially Desirable Response Tendencies in Survey Research von STEENKAMP, JAN-BENEDICT E.M., DE JONG, MARTIJN G., BAUMGARTNER, HANS

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Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods von Steenkamp, Jan‐Benedict E. M., Gielens, Katrijn

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First-line Psychotherapies for Military-Related PTSD von Steenkamp, Maria M, Litz, Brett T, Marmar, Charles R

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Response Styles in Marketing Research: A Cross-National Investigation von Baumgartner, Hans, Jan-Benedict E. M. Steenkamp

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Relaxing Measurement Invariance in Cross‐National Consumer Research Using a Hierarchical IRT Model von De Jong, Martijn G., Steenkamp, Jan‐Benedict E. M., Fox, Jean‐Paul

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The Rise of Online Grocery Shopping in China: Which Brands Will Benefit? von van Ewijk, Bernadette J., Steenkamp, Jan-Benedict E.M., Gijsbrechts, Els

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries von Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd

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Stability and Change in Consumer Traits: Evidence from a 12-Year Longitudinal Study, 2002-2013 von STEENKAMP, JAN-BENEDICT E.M., MAYDEU-OLIVARES, ALBERTO

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