Revisiting the Miles and Snow strategic framework: uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance von DeSarbo, Wayne S., Anthony Di Benedetto, C., Michael Song, Sinha, Indrajit

Volltext

The past, present, and future of measurement and methods in marketing analysis von Ding, Yu, DeSarbo, Wayne S., Hanssens, Dominique M., Jedidi, Kamel, Lynch, John G., Lehmann, Donald R.

Volltext

Hybrid strategic groups von DeSarbo, Wayne S., Grewal, Rajdeep

Volltext

Modeling the evolution of competitive market structure via competitive group dynamics von Kani, Amirali, Fong, Duncan K.H., S. DeSarbo, Wayne

Volltext

Customer value analysis in a heterogeneous market von DeSarbo, Wayne S., Jedidi, Kamel, Sinha, Indrajit

Volltext

A Smooth Transition Finite Mixture Model for Accommodating Unobserved Heterogeneity von Kappe, Eelco, DeSarbo, Wayne S., Medeiros, Marcelo C.

Volltext

Extracting Summary Piles from Sorting Task Data von BLANCHARD, SIMON J., ALOISE, DANIEL, DeSARBO, WAYNE S.

Volltext

Estimating Finite Mixtures of Ordinal Graphical Models von Lee, Kevin H., Chen, Qian, DeSarbo, Wayne S., Xue, Lingzhou

Volltext

A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions von Kappe, Eelco, Blank, Ashley Stadler, DeSarbo, Wayne S.

Volltext

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity von Jedidi, Kamel, Jagpal, Harsharanjeet S, DeSarbo, Wayne S

Volltext

The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology von Kim, Sunghoon, Blank, Ashley Stadler, DeSarbo, Wayne S., Vermunt, Jeroen K.

Volltext

Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data von DeSarbo, Wayne S., Atalay, A. Selin, LeBaron, David, Blanchard, Simon J.

Volltext

Erratum to: The Spatial Representation of Consumer Dispersion Patterns via a New Multi-level Latent Class Methodology von Kim, Sunghoon, Blank, Ashley Stadler, DeSarbo, Wayne S., Vermunt, Jeroen K.

Volltext

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs von Lenk, Peter J, DeSarbo, Wayne S, Green, Paul E, Young, Martin R

Volltext

Modeling strategic group dynamics: A hidden Markov approach von Ebbes, Peter, Grewal, Rajdeep, DeSarbo, Wayne S.

Volltext

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis von Liechty, John C, Fong, Duncan K. H, DeSarbo, Wayne S

Volltext

Dynamic strategic groups: deriving spatial evolutionary paths von DeSarbo, Wayne S., Grewal, Rajdeep, Wang, Rui

Volltext

A Hierarchical Bayesian Multidimensional Scaling Methodology for Accommodating Both Structural and Preference Heterogeneity von Park, Joonwook, DeSarbo, Wayne S., Liechty, John

Volltext

Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments von Bijmolt, Tammo H.A., Wedel, Michel, DeSarbo, Wayne S.

Volltext

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research von Agarwal, James, DeSarbo, Wayne S., Malhotra, Naresh K., Rao, Vithala R.

Volltext