Routledge Handbook of the Olympic and Paralympic Games von Chatziefstathiou, Dikaia, Garcia, Borja, Seguin, Benoit

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The role of social media in the co-creation of value in relationship marketing: a multi-domain study von Abeza, Gashaw, O'Reilly, Norm, Finch, David, Séguin, Benoît, Nadeau, John

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Social Media Scholarship in Sport Management Research: A Critical Review von Abeza, Gashaw, O'Reilly, Norm, Seguin, Benoit, Nzindukiyimana, Ornella

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Decision-Making Processes Used by Canadian National Sport Organization Boards: Differences Between Design Archetypes von Hoye, Russell, Parent, Milena M., Thompson, Ashley, Lachance, Erik L., Naraine, Michael L., Taks, Marijke, Séguin, Benoit

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Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl von O’Reilly, Norm, Lyberger, Mark, McCarthy, Larry, Séguin, Benoît, Nadeau, John

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Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations von Lefebvre, Arthur, Parent, Milena M., Taks, Marijke, Naraine, Michael L., Séguin, Benoit, Hoye, Russell

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Brand governance practices in Canadian national sport organizations: an exploratory study von Taks, Marijke, Seguin, Benoit, Naraine, Michael L., Thompson, Ashley, Parent, Milena M., Hoye, Russell

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The world’s highest-paid athletes, product endorsement, and Twitter von Abeza, Gashaw, O’Reilly, Norm, Séguin, Benoit, Nzindukiyimana, Ornella

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Ambush Marketing Via Social Media: The Case of the Three Most Recent Olympic Games von Abeza, Gashaw, Braunstein-Minkove, Jessica R., Séguin, Benoit, O’Reilly, Norm, Kim, Ari, Abdourazakou, Yann

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Determinants of Sport Participation Among Canadian Adolescents von Berger, Ida E., O’Reilly, Norman, Parent, Milena M., Séguin, Benoit, Hernandez, Tony

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Toward a Model of Brand Creation for International Large-Scale Sporting Events: The Impact of Leadership, Context, and Nature of the Event von Parent, Milena M., Séguin, Benoit

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Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts von Preuss, Holger, Gemeinder, Kai, Séguin, Benoit

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De la coopération à la mutualisation : naissance d’un partenariat au sein du réseau des bibliothèques universitaires du Québec von Dumont, Richard, Ghaouti, Loubna, Séguin, Benoit

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Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups von Xing, Xiaoyan, Church, Anthony G, O'Reilly, Norm, Pegoraro, Ann, Nadeau, John, Schweinbenz, Amanda, Heslop, Louise, Seguin, Benoit

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Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL von Abeza, Gashaw, O’Reilly, Norm, Seguin, Benoit

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Mixed methods research in sport marketing von Abeza, Gashaw, O'Reilly, Norm, Dottori, Mark, Séguin, Benoit, Nzindukiyimana, Ornella

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Profiling Major Sport Event Visitors: The 2002 Commonwealth Games von Preuss, Holger, Seguin, Benoit, O'reilly, Norm

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Good sport governance and design archetype: One size doesn't fit all von Parent, Milena M., Hoye, Russell, Taks, Marijke, Naraine, Michael L., Séguin, Benoît

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Decision-Making Processes Used by Canadian National Sport Organization Boards: Differences Between Design Archetypes von Hoye, Russell, Parent, Milena M, Thompson, Ashley, Lachance, Erik L, Naraine, Michael L, Taks, Marijke, Seguin, Benoit

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Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing von Séguin, Benoît

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