Intercultural service encounters: a systematic review and a conceptual framework on trust development von Vrontis, Demetris, Leonidou, Erasmia, Christofi, Michael, Ruediger Kaufmann Hans, Kitchen, Philip J

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Handbook of Research on Contemporary Consumerism von Kaufmann, Hans-Ruediger, Panni, Mohammad Fateh Ali Khan

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The increasing dynamics between consumers, social groups and brands von Ruediger Kaufmann, Hans, Correia Loureiro, Sandra Maria, Basile, Gianpaolo, Vrontis, Demetris

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The Palgrave Handbook of Consumerism Issues in the Apparel Industry von Kaufmann, Hans Rüdiger, Panni, Mohammad Fateh Ali Khan, Vrontis, Demetris

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Corporate branding and transformational leadership in turbulent times von Ruediger Kaufmann, Hans, Vrontis, Demetris, Czinkota, Michael, Hadiono, Alvin

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities von Kaufmann, Hans Ruediger, Manarioti, Agapi

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The human dimension of a brand influences brand equity: an empirical examination in the context of a luxury and a convenience brand von Brunetti, Federico, Confente, Ilenia, Kaufmann, Hans Ruediger

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An extensive study of the e-learning practices within Cyprus universities von Amirkhanpour, Monaliz, Ruediger Kaufmann, Hans, Garcia-Gallego, Ana

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A new love–hate scale for sports fans von Shuv-Ami, Avichai, Toder Alon, Anat, Loureiro, Sandra Maria Correia, Kaufmann, Hans Ruediger

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A new organisational memory for cross-cultural knowledge management von Sánchez Bengoa, Dolores, Ruediger Kaufmann, Hans, Vrontis, Demetris

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Exploring the Power of Electronic Word-Of-Mouth in the Services Industry von Kaufmann, Hans Ruediger, Loureiro, Sandra Maria Correia

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Internationalization, market forces and domestic sectoral institutionalization von Hakan Altintas, Murat, Vrontis, Demetris, Ruediger Kaufmann, Hans, Alon, Ilan

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Developing inter-regional brands von Hans Ruediger Kaufmann, Durst, Susanne

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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality von Correia Loureiro, Sandra Maria, Hans Ruediger Kaufmann

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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains von Czinkota, Michael, Kaufmann, Hans Ruediger, Basile, Gianpaolo

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Luxury values as drivers for affective commitment: The case of luxury car tribes von Loureiro, Sandra Maria Correia, Kaufmann, Hans Ruediger

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Encouraging participative consumerism through evolutionary digital marketing: emerging research and opportunity

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior von Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan

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Transcending innovativeness towards strategic reflexivity von Vrontis, Demetris, Thrassou, Alkis, Chebbi, Hela, Yahiaoui, Dorra

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How brand personality, brand identification and service quality influence service brand equity von Loureiro, Sandra Maria Correia, Lopes, Rui, Kaufmann, Hans Ruediger, Wright, Len Tiu

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