SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX von Cornwell, T. Bettina, Weeks, Clinton S., Roy, Donald P.

Volltext

The effects of consumer knowledge on responses to event sponsorships von Roy, Donald P., Cornwell, T. Bettina

Volltext

Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity von Cornwell, T. Bettina, Roy, Donald P., Steinard, Edward A.

Volltext

The impact of congruence in cause marketing campaigns for service firms von Roy, Donald P

Volltext

Brand equity's influence on responses to event sponsorships von Roy, Donald P, Bettina Cornwell, T

Volltext

Promoting Active Learning of Ethical Issues in Marketing Communications Using Debates von Roy, Donald P.

Volltext

Illegal Procedure? Blackman High School Football Boosters Walk Fine Line to Support Team von Roy, Donald P, Edmondson, Diane R, Ward, Cheryl B

Volltext

Alumni Perceptions of a Move to NCAA Division IA Football Membership von Roy, Donald P., Harmon, Susan K., Graeff, Timothy R.

Volltext

A Comparison of the Incidence of Advertising Strategies in Business-Related Magazines: Services versus Goods von Clow, Kenneth E., Roy, Donald P., Hershey, Lewis B.

Volltext

Repositioning a University through NCAA Division I-A Football Membership von Roy, Donald P., Graeff, Timothy R., Harmon, Susan K.

Volltext

Repositioning a University Through NCAA Division I-A Football Membership von Roy, Donald P, Graeff, Timothy R, Harmon, Susan K

Volltext

Brand equity's influence on responses to event sponsorships / Executive summary von Roy, Donald P, Cornwell, T Bettina

Volltext

Influences on Consumer Responses to Winter Olympics Sponsorship von Roy, Donald P., Graeff, Timothy R.

Volltext

Influences on consumer responses to winter Olympics sponsorship von Roy, Donald P, Graeff, Timothy R

Volltext

Managers' use of sponsorship in building brands: service and product firms contrasted von Roy, Donald P, Cornwell, T. Bettina

Volltext

Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted von Roy, Donald P., Cornwell, T. Bettina

Volltext

Prevention of venous thromboembolic events in patients with lower leg immobilization after trauma: Systematic review and network meta-analysis with meta-epsidemiological approach von Douillet, D, Chapelle, C, Ollier, E, Mismetti, P, Roy, P.-M, Laporte, S

Volltext

Hepatocyte growth factor/MET in cancer progression and biomarker discovery von Matsumoto, Kunio, Umitsu, Masataka, De Silva, Dinuka M., Roy, Arpita, Bottaro, Donald P.

Volltext

Predictive correlates of response to the anti-PD-L1 antibody MPDL3280A in cancer patients von Herbst, Roy S., Soria, Jean-Charles, Kowanetz, Marcin, Fine, Gregg D., Hamid, Omid, Gordon, Michael S., Sosman, Jeffery A., McDermott, David F., Powderly, John D., Gettinger, Scott N., Kohrt, Holbrook E. K., Horn, Leora, Lawrence, Donald P., Rost, Sandra, Leabman, Maya, Xiao, Yuanyuan, Mokatrin, Ahmad, Koeppen, Hartmut, Hegde, Priti S., Mellman, Ira, Chen, Daniel S., Hodi, F. Stephen

Volltext

Whole-genome sequence of the bovine blood fluke Schistosoma bovis supports interspecific hybridization with S. haematobium von Oey, Harald, Zakrzewski, Martha, Gravermann, Kerstin, Young, Neil D, Korhonen, Pasi K, Gobert, Geoffrey N, Nawaratna, Sujeevi, Hasan, Shihab, Martínez, David M, You, Hong, Lavin, Martin, Jones, Malcolm K, Ragan, Mark A, Stoye, Jens, Oleaga, Ana, Emery, Aidan M, Webster, Bonnie L, Rollinson, David, Gasser, Robin B, McManus, Donald P, Krause, Lutz

Volltext