Examining an industrial buyer's purchasing linkages: a network model and analysis of organizational buying workflow von Buckles, Tom A., Ronchetto, John R.

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Tracing Emergent Processes in Marketing Strategy Formation von Hutt, Michael D., Reingen, Peter H., Ronchetto, John R.

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Developing Critical Thinking and Interpersonal Skills in a Services Marketing Course Employing Total Quality Management Concepts and Techniques von Ronchetto, John R., Buckles, Tom A.

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Embedded Influence Patterns in Organizational Buying Systems von Ronchetto, John R., Hutt, Michael D., Reingen, Peter H.

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Multimedia Delivery Systems: A Bridge between Teaching Methods and Learning Styles von Ronchetto, John R., Budkles, Tom A., Barath, Robert M., Perry, James

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Embedded Influence Patterns in Organizational Buying Systems von Ronchetto, John R., Hutt, Michael D., Reingen, Peter H.

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Tracing Emergent Processes in Marketing Strategy Formation von Hutt, Michael D., Reingen, Peter H., Ronchetto, John R.

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Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns von Hutt, Michael D., Johnston, Wesley J., Ronchetto, John R.

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Selling Centers and Buying Centers: Formulating Strategic Exchange Patterns von Hutt, Michael D, Johnston, Wesley J, Ronchetto, John R

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