A tutorial on the use of PLS path modeling in longitudinal studies von Roemer, Ellen

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HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling von Roemer, Ellen, Schuberth, Florian, Henseler, Jörg

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Internationales Marketing Management von Roemer, Ellen

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The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany von Roemer, Ellen, Henseler, Jörg

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“Let’s Wait and See!” The Real Option to Switch as a New Element of Customer Value von Henseler, Jörg, Roemer, Ellen

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The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021) von Schuberth, Florian, Hubona, Geoffrey, Roemer, Ellen, Zaza, Sam, Schamberger, Tamara, Chuah, Francis, Cepeda-Carrión, Gabriel, Henseler, Jörg

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Internationales Marketing Management von Roemer, Ellen

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Are They All Equal? Uncovering Adopter Groups of Battery Electric Vehicles von Burs, Lukas, Roemer, Ellen, Worm, Stefan, Masini, Andrea

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Are they all equal? Uncovering adopter groups of battery electric vehicles von Burs, Lukas, Roemer, Ellen, Worm, Stefan, Masini, Andrea

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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature von Henseler, Jörg, Lee, Nick, Roemer, Ellen, Kemény, Ildikó, Dirsehan, Taşkın, Cadogan, John W.

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For Which Type of Students Does the Inverted Classroom Model Work Out?: An Empirical Analysis of Learning Success of Different Types of Students von Hagemus-Becker, Nadine, Roemer, Ellen, Ulrich, Hartmut

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What Is Love? Exploring the Meaning of Brand Love and its Role in Determining Brand Loyalty von Mahlke, Chantal, Lahmeyer, Sarah, Roemer, Ellen

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"LET'S WAIT AND SEE!" THE REAL OPTION TO SWITCH AS A NEW ELEMENT OF CUSTOMER VALUE von Henseler, Jörg, Roemer, Ellen

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The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships von Roemer, Ellen

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A typology of customer lifetime values in buyer-seller relationships von Roemer, Ellen

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Adoption of Online Grocery Shopping von Ellen Roemer

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Adoption of Online Grocery Shopping von Ellen Roemer

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Managing commitments and flexibility by real options von Rese, Mario, Roemer, Ellen

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Selecting promising business ideas for innovative IT services von Baier, Melanie, Graefe, Gernot, Roemer, Ellen

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Managing Asymmetric Resource Dependence and Environmental Risk in Relationships by Real Options von Roemer, Ellen

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