Revisiting the Effect of Positive Mood on Variety Seeking von Roehm Jr, Harper A., Roehm, Michelle L.

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The influence of redemption time frame on responses to incentives von Roehm, Michelle L., Roehm, Harper A.

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The relationship between packaging uniformity and variety seeking von Roehm, Michelle L., Roehm Jr, Harper A.

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Designing Loyalty-Building Programs for Packaged Goods Brands von Roehm, Michelle L., Pullins, Ellen Bolman, Roehm, Harper A.

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Plugs versus placements: A comparison of alternatives for within-program brand exposure von Roehm, Michelle L., Roehm Jr, Harper A., Boone, Derrick S.

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Can brand encounters inspire flashbulb memories? von Roehm, Jr, Harper A., Roehm, Michelle L.

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Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning von Roehm, Harper A., Roehm, Michelle L.

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The hybrid split ad technique and onsite rewards von Roehm Jr, Harper A., Roehm, Michelle L.

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The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It von Roehm, Michelle L., Roehm, Harper A.

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Conditions and Causes of Split Ad Effectiveness von Andrew Roehm Jr, Harper

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The Relationship between FSI Advertising Style and Coupon Redemption von Roehm, Harper A., Roehm, Michelle L.

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