An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards von Steward, Michelle D., Narus, James A., Roehm, Michelle L.

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When Will a Brand Scandal Spill Over, and How Should Competitors Respond? von Roehm, Michelle L., Tybout, Alice M.

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An exploration of flashbulb memory von Roehm, Michelle L.

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The influence of redemption time frame on responses to incentives von Roehm, Michelle L., Roehm, Harper A.

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Revisiting the Effect of Positive Mood on Variety Seeking von Roehm Jr, Harper A., Roehm, Michelle L.

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Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies von Roehm, Harper A., Roehm, Michelle L.

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More than just charts and graphs: What to teach in a data visualization course von Camm, Jeffrey D., McCray, Gordon E., Roehm, Michelle L.

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Credible Effects: The Impact of Disclosure of Material Connections Within Online Product Reviews von Steward, Michelle D., Burns, Alvin C., Morgan, Felicia N., Roehm, Michelle L.

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Consumer responses to parodic ads von Roehm, Michelle L., Roehm, Harper A.

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Consumer Responses to Performance Failures by High‐Equity Brands von Roehm, Michelle L., Brady, Michael K.

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Strategies to offset performance failures: The role of brand equity von Brady, Michael K., Cronin, J. Joseph, Fox, Gavin L., Roehm, Michelle L.

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The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies von Roehm, Michelle L., Sternthal, Brian

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The relationship between packaging uniformity and variety seeking von Roehm, Michelle L., Roehm Jr, Harper A.

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Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases von Boone, Derrick, Steward, Michelle D., Narus, James A., Roehm, Michelle L.

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Designing Loyalty-Building Programs for Packaged Goods Brands von Roehm, Michelle L., Pullins, Ellen Bolman, Roehm, Harper A.

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From transactions to journeys and beyond: The evolution of B2B buying process modeling von Steward, Michelle D., Narus, James A., Roehm, Michelle L., Ritz, Wendy

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Plugs versus placements: A comparison of alternatives for within-program brand exposure von Roehm, Michelle L., Roehm Jr, Harper A., Boone, Derrick S.

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Can brand encounters inspire flashbulb memories? von Roehm, Jr, Harper A., Roehm, Michelle L.

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Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning von Roehm, Harper A., Roehm, Michelle L.

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The Relationship between FSI Advertising Style and Coupon Redemption von Roehm, Harper A., Roehm, Michelle L.

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