Rediscovering SWOT’s integrative nature: A new understanding of an old framework von Bell, Geoffrey G., Rochford, Linda

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Identifying and Understanding the Core Concepts in Strategic Management von Bell, Geoffrey G, Rochford, Linda

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The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students von Aggarwal, Praveen, Vaidyanathan, Rajiv, Rochford, Linda

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Assessing Higher Level Learning: Developing Rubrics for Case Analysis von Rochford, Linda, Borchert, Patricia S.

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The Hot Seat: Profiling the Marketing Department Chair von Aggarwal, Praveen, Rochford, Linda, Vaidyanathan, Rajiv

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Generating and screening new products ideas von Rochford, Linda

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New product development process: Stages and successes in the medical products industry von Rochford, Linda, Rudelius, William

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How New Product Introductions Affect Sales Management Strategy: The Impact of Type of "Newness" of the New Product von Micheal, Kamel, Rochford, Linda, Wotruba, Thomas R.

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The hot seat: Profiling the marketing department chair von Aggarwal, Praveen, Rochford, Linda, Vaidyanathan, Rajiv

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Generating and Screening New Product Ideas von Rochford, Linda

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How Involving More Functional Areas Within a Firm Affects the New Product Process von Rochford, Linda, Rudelius, William

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An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance von Vaidyanathan, Rajiv, Rochford, Linda

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Generating and Screening New Product Ideas von Rochford, Linda

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ACT/SAT SCORES AND ACADEMIC PERFORMANCE OF BUSINESS STUDENTS: ARE MARKETING MAJORS DIFFERENT? von Aggarwal, Praveen, Vaidyanathan, Rajiv, Rochford, Linda

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The Impact of New Product Introductions on Sales Management Strategy von Wotruba, Thomas R., Rochford, Linda

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The Selling Cycle: An Exploratory Study of Its Variations and Correlates in Sales Organizations von Wotruba, Thomas R., Rochford, Linda

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The selling cycle: An exploratory study of its variations and correlates in sales organizatoins von Wotruba, Thomas R, Rochford, Linda

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The Impact of Sales Management Changes on New Product Success von Rochford, Linda, Wotruba, Thomas R

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The impact of new product introductions on sales management von Wotruba, Thomas R, Rochford, Linda

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New Product Development under Changing Economic Conditions: THE ROLE OF THE SALESFORCE von Rochford, Linda, Wotruba, Thomas R.

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