Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research von Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry

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Corrigendum: Picking your brains: where and how neuroscience tools can enhance marketing research von Alvino, Letizia, Pavone, Luigi, Abhishta, Abhishta, Robben, Henry

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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance von Langerak, Fred, Hultink, Erik Jan, Robben, Henry S.J.

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Exploring the Meaning of Organizational Purpose at a New Dawn: The Development of a Conceptual Model Through Expert Interviews von van Ingen, Ramon, Peters, Pascale, De Ruiter, Melanie, Robben, Henry

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The role of predevelopment activities in the relationship between market orientation and performance von Langerak, Fred, Jan Hultink, Erik, Robben, Henry S. J.

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Strategic Innovation Decisions: What You Foresee Is Not What You Get von Moenaert, Rudy K., Robben, Henry, Antioco, Michael, De Schamphelaere, Veroniek, Roks, Eveline

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The mediating role of new product development in the link between market orientation and organizational performance von Langerak, Fred, Hultink, Erik Jan, Robben, Henry S. J.

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The effect of new package design on product attention, categorization and evaluation von Schoormans, Jan P.L., Robben, Henry S.J.

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Launch decisions and new product success: an empirical comparison of consumer and industrial products von Hultink, Erik Jan, Hart, Susan, Robben, Henry S.J, Griffin, Abbie

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Orchestrating a global business services portfolio in a plural sourcing context: the mediating role of modularised business processes von Plugge, Albert, Nikou, Shahrokh, Robben, Henry, Kievit, Henk

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Launch strategy and new product performance: an empirical examination in the netherlands von Hultink, Erik Jan, Robben, Henry S.J

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Industrial new product launch strategies and product development performance von Hultink, Erik Jan, Griffin, Abbie, Hart, Susan, Robben, Henry S.J.

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Scarcity and preference: An experiment on unavailability and product evaluation von Verhallen, Theo M.M., Robben, Henry S.J.

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Managing consumers' product evaluations through direct product experience von Mooy, Sylvia C, Robben, Henry S.J

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Measuring new product success: The difference that time perspective makes von Hultink, Erik Jan, Robben, Henry S.J.

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In search of generic launch strategies for new products von Jan Hultink, Erik, Griffin, Abbie, Robben, Henry S.J, Hart, Susan

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Launching new product features: a multiple case examination von Thölke, Jürg M., Jan Hultink, Erik, Robben, Henry S.J.

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Titelei/Inhaltsverzeichnis von Ramon van Ingen, De Ruiter, Melanie, Peters, Pascale, Kodden, Bas, Robben, Henry

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Engaging Through Purpose: The Mediating Role of Person–Organizational Purpose Fit in the Relationship Between Perceived Organizational Purpose and Work Engagement von van Ingen, Ramon, De Ruiter, Melanie, Peters, Pascale, Kodden, Bas, Robben, Henry

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True positives and false alarms in the detection of tax evasion von Antonides, Gerrit, Robben, Henry S.J.

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