Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook von ALHABASH, Saleem, MCALISTER, Anna R, HAGERSTROM, Amy, TAYLOR QUILLIAM, Elizabeth, RIFON, Nora J, RICHARDS, Jef I

Volltext

Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics von McAlister, Anna R., Richards, Jef I., Torrance, Aileen T.

Volltext

Common Fallacies in Law-Related Consumer Research von RICHARDS, JEF I.

Volltext

Oracles on "Advertising": Searching for a Definition von Richards, Jef I., Curran, Catharine M.

Volltext

Invited Commentary: Doctoral Students’ Guide to a Successful Academic Career von Richards, Jef I.

Volltext

Social media alcohol advertising among underage minors: effects of models' age von Alhabash, Saleem, Mundel, Juan, Deng, Tao, McAlister, Anna, Quilliam, Elizabeth Taylor, Richards, Jef I., Lynch, Kristen

Volltext

Public privacy and politics von Curran, Catharine M., Richards, Jef I.

Volltext

Legal Potholes on the Information Superhighway von Richards, Jef I.

Volltext

Misplaced marketing Read Homer Simpson's lips: "Don't do drugs!" von Curran, Catharine M., Richards, Jef I.

Volltext

Is 44 Liquormart a Turning Point? von Richards, Jef I.

Volltext

Article Commentary: A Wide-Angle View of Advertising Education von Richards, Jef I

Volltext

The Growing Commercialization of Schools: Issues and Practices von Richards, Jef I., Wartella, Ellen A., Morton, Cynthia, Thompson, Lisa

Volltext

A "New and Improved" View of Puffery von Richards, Jef I.

Volltext

Proving and Disproving Materiality of Deceptive Advertising Claims von Richards, Jef I., Preston, Ivan L.

Volltext

FTC or NAAG: Who Will Win the Territorial Battle? von Richards, Jef I.

Volltext

Investigation of the Effects of Disclosure Statements in Rental Car Advertisements von MURPHY, JOHN H., RICHARDS, JEF I.

Volltext

A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES von PRESTON, IVAN L., RICHARDS, JEF I.

Volltext

FTC or NAAG, Consumers or Advertisers: Who Will Win the Territorial Battle? von Richards, Jef I

Volltext

A "New and Improved" Views of Puffery von Richards, Jef I

Volltext

Economic Censorship and Free Speech: The Circle of Communication between Advertisers, Media, and Consumers von Richards, Jef I., Murphy, John H.

Volltext