Luxury wine brand visibility in social media: an exploratory study von Reyneke, Mignon, Pitt, Leyland, Berthon, Pierre R

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Managing brands in times of economic downturn: How do luxury brands fare? von Reyneke, Mignon, Sorokáčová, Alexandra, Pitt, Leyland

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Should new online stores invest in social presence elements? The effect of social presence on initial trust formation von Ogonowski, Andrzej, Montandon, Andrew, Botha, Elsamari, Reyneke, Mignon

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How Many Likes Are Good Enough? An Evaluation of Social Media Performance von Ferreira, Caitlin, Robertson, Jeandri, Reyneke, Mignon

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To share or not to share: the role of content and emotion in viral marketing von Botha, Elsamari, Reyneke, Mignon

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I think I like this: assessing conscious versus subconscious wine taste responses using neuroscientific techniques von Robertson, Jeandri, Ferreira, Caitlin, Reyneke, Mignon, Rosenstein, David

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INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE von Ferreira, Caitlin, Robertson, Jeandri, Reyneke, Mignon, Pitt, Leyland

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Luxury wine brands visibility in social media: an exploratory study von Reyneke, Mignon, Pitt, Leyland, Berthon, Pierre R.

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Luxury wine brands as gifts: ontological and aesthetic perspectives von Reyneke, Mignon, Berthon, Pierre R, Pitt, Leyland F, Parent, Michael

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Luxury as the opposite of vulgarity: a trio of perspectives on luxury brands von Reyneke, Mignon

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Luxury wine brands as gifts: onthological and aesthetic perspectives von Reyneke, Mignon, Berthon, Pierre R., Pitt, Leyland F., Parent, Michael

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The Effect of Fake News on the Relationship between Brand Equity and Consumer Responses to Premium Brands: An Abstract von Bankole, Oluwafunmilayo, Reyneke, Mignon

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Bandwagon Consumption among the Black Middle Class von Mdlekeza, Zanele, Reyneke, Mignon

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Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract von Reyneke, Mignon, Robertson, Jeandri, Ferreira, Caitlin, Näppä, Anna

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