Knowledge Effects on Curiosity and New Product Advertising von Swasy, John L., Rethans, Arno J.

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A Script-Theoretic Analysis of Industrial Purchasing Behavior von Leigh, Thomas W., Rethans, Arno J.

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Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model von Rethans, Arno J., Swasy, John L., Marks, Lawrence J.

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A Script-Theoretic Analysis of Industrial Purchasing Behavior von Leigh, Thomas W., Rethans, Arno J.

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Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model von Rethans, Arno J., Swasy, John L., Marks, Lawrence J.

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The Formation of Consumer Choice Sets: A Longitudinal Investigation at the Product Class Level von Klenosky, David B, Rethans, Arno J

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Representation of Product Hazards in Consumer Memory von Rethans, Arno J, Hastak, Manoj

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Book Review von Rethans, Arno J.

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Book Review: Introduction to Causal Analysis: Exploring Survey Data by Crosstabulation von Rethans, Arno J.

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Towards Determinants of Acceptable Risk: The Case of Product Risks von Rethans, Arno J, Albaum, Gerald S

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Developing Interval Scale Values Using the Normalized Rank Method: A Multiple Context, Multiple Group Methodology von Hanson, James W, Rethans, Arno J

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Experiences With Script Elicitation Within Consumer Decision Making Contexts von Leigh, Thomas W, Rethans, Arno J

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Introduction to Causal Analysis: Exploring Survey Data by Crosstabulation von Rethans, Arno J.

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"The Impact of Comparative Advertising on Perception Formation in New Product Introductions" von Walker, Beth A, Swasy, John L, Rethans, Arno J

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Role Portrayals of Women in Advertising: Cognitive Responses and Advertising Effectiveness von Leigh, Thomas W, Rethans, Arno J, Whitney, Tamatha Reichenbach

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Marketing Research in a Marketing Environment von Rethans, Arno J.

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Effect of comprehensive oncogenetics training interventions for general practitioners, evaluated at multiple performance levels von Houwink, Elisa J F, Muijtjens, Arno M M, van Teeffelen, Sarah R, Henneman, Lidewij, Rethans, Jan Joost, Jacobi, Florijn, van der Jagt, Liesbeth, Stirbu, Irina, van Luijk, Scheltus J, Stumpel, Connie T R M, Meijers-Heijboer, Hanne E, van der Vleuten, Cees, Cornel, Martina C, Dinant, Geert Jan

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Quality of clinical aspects of call handling at Dutch out of hours centres: cross sectional national study von Derkx, Hay P, Rethans, Jan-Joost E, Muijtjens, Arno M, Maiburg, Bas H, Winkens, Ron, van Rooij, Harrie G, Knottnerus, J André

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Assessing simulated patients in an educational setting: the MaSP (Maastricht Assessment of Simulated Patients) von Wind, Lidewij A, Van Dalen, Jan, Muijtjens, Arno M M, Rethans, Jan-Joost

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Quality of communication during telephone triage at Dutch out-of-hours centres von Derkx, Hay P, Rethans, Jan-Joost E, Maiburg, Bas H, Winkens, Ron A, Muijtjens, Arno M, van Rooij, Harrie G, Knottnerus, J. André

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