University and place branding: The case of universities located in ECC (European Capital of Culture) cities von Rekettye, Gábor, Pozsgai, Gyöngyi

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Responsability for the future of the world-paradigm shift in the theory and practice of marketing von Rekettye, Gábor, Hetesi, Erzsébet

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THE REGULARITIES OF INNOVATION – A MARKETING PERSPECTIVE von REKETTYE, G.

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Segmenting the Hungarian automobile market brand using perceptual and value mapping von Rekettye, Gábor, Liu, Jonathan

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University and place branding: The case of universities located in ECC (European Capital of Culture) cities von Rekettye, Gábor, Pozsgai, Gyöngyi

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THE INFLUENCE OF PERCEIVED EMOTIONAL INTELLIGENCE ON THE PERCEIVED SERVICE VALUE AND CUSTOMER LOYALTY von BOXER, I., REKETTYE, G.

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In Hungary, customers rate their electricity distributors von ReKettye, Gabor, Tersztyanszky, Tibor

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