Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully von Ulaga, Wolfgang, Reinartz, Werner J.

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Customer Engagement as a New Perspective in Customer Management von Verhoef, Peter C., Reinartz, Werner J., Krafft, Manfred

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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration von Reinartz, Werner J., Kumar, V.

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Does It Pay to Be Real? Understanding Authenticity in TV Advertising von Becker, Maren, Wiegand, Nico, Reinartz, Werner J.

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Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research von Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.

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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing von Reinartz, Werner J., Kumar, V.

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When and why do customer solutions pay off in business markets? von Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang, Reinartz, Werner J.

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The Platformization of Brands von Wichmann, Julian R.K., Wiegand, Nico, Reinartz, Werner J.

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Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges von Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.

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Managing Marketing Channel Multiplicity von Van Bruggen, Gerrit H., Antia, Kersi D., Jap, Sandy D., Reinartz, Werner J., Pallas, Florian

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The Effect of Content on Zapping in TV Advertising von Becker, Maren, Scholdra, Thomas P., Berkmann, Manuel, Reinartz, Werner J.

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What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements von LOBSCHAT, LARA, OSINGA, ERNST C., REINARTZ, WERNER J.

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Crafting a JMR Manuscript von REINARTZ, WERNER J.

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Reimagining personalization in the physical store von Scholdra, Thomas P., Wichmann, Julian R.K., Reinartz, Werner J.

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The managerial relevance of marketing science: Properties and genesis von Schauerte, Nico, Becker, Maren, Imschloss, Monika, Wichmann, Julian R.K., Reinartz, Werner J.

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Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior von Scholdra, Thomas P., Wichmann, Julian R.K., Eisenbeiss, Maik, Reinartz, Werner J.

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The Short‐ and Long‐Term Effects of Measuring Intent to Repurchase von Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.

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Propelling International Marketing Research with Geospatial Data von Wichmann, Julian R.K., Scholdra, Thomas P., Reinartz, Werner J.

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Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges von Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.

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Seven Barriers to Customer Equity Management von Bell, David, Deighton, John, Reinartz, Werner J., Rust, Roland T., Swartz, Gordon

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