What moral identity and competing selves can add to moral foundations theory: Comment on Ramos, Johnson, VanEpps & Graham (2024) von Reed, Americus

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The Self-Importance of Moral Identity von Aquino, Karl, Reed, Americus

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Moral Identity and the Expanding Circle of Moral Regard Toward Out-Groups von Reed, Americus, Aquino, Karl F

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Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response von Forehand, Mark R, Deshpandé, Rohit, Reed, Americus

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Playing It Safe: Susceptibility to Normative Influence and Protective Self‐Presentation von Wooten, David B., Reed II, Americus

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Moral identity and psychological distance: The case of adolescent parental socialization von Hardy, Sam A, Bhattacharjee, Amit, Reed II, Americus, Aquino, Karl

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Marketplace Donations: The Role of Moral Identity Discrepancy and Gender von Shang, Jen, Reed, Americus, Sargeant, Adrian, Carpenter, Kathryn

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How Does Drug and Supplement Marketing Affect a Healthy Lifestyle? von Bolton, Lisa E., Reed II, Americus, Volpp, Kevin G., Armstrong, Katrina

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Punishing Those Responsible for the Prison Abuses at Abu Ghraib: The Influence of the Negative Reciprocity Norm (NRN) von Eder, Paul, Aquino, Karl, Turner, Carl, Reed, Americus

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Identity Congruency Effects on Donations von Shang, Jen, Reed, Americus, Croson, Rachel

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When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation von Forehand, Mark R., Perkins, Andrew, Reed II, Americus

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When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness von Lodish, Leonard M., Reed, Americus

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Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch von Cohen, Joel B., Reed II, Americus

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The Perils of Marketing Weight-Management Remedies and the Role of Health Literacy von Bolton, Lisa E., Bhattacharjee, Amit, Reed, Americus

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Identity-based consumer behavior von Reed, Americus, Forehand, Mark R., Puntoni, Stefano, Warlop, Luk

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Testing a Social-Cognitive Model of Moral Behavior: The Interactive Influence of Situations and Moral Identity Centrality von Aquino, Karl, Freeman, Dan, Reed, Americus, Lim, Vivien K. G, Felps, Will

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Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments von Reed, Americus

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Self-Reported Use of Different Forms of Aggression in Late Adolescence and Emerging Adulthood von Verona, Edelyn, Sadeh, Naomi, Case, Steve M., Reed, Americus, Bhattacharjee, Amit

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Promoting Multiple Policies to the Public: The Difficulties of Simultaneously Promoting War and Foreign Humanitarian Aid von Finnel, Stephanie, Reed, Americus, Aquino, Karl

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Social identity as a useful perspective for self-concept-based consumer research von Reed II, Americus

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