Examining Differences among Primary and Secondary Rivals: Are Fan Perceptions, Behavioral, and Consumption Intentions Influenced by Degree of Rivalry? von Havard, Cody T., Reams, Lamar

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Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands von Havard, Cody T., Reams, Lamar, Hutchinson, Michael

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Who's the main attraction? Star power as a determinant of Ultimate Fighting Championship pay-per-view demand von Reams, Lamar, Shapiro, Stephen

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Motivations and Mediated Consumption Habits of Users of Mixed-Martial-Arts Online Message Boards von Eddy, Terry, Reams, Lamar, Dittmore, Stephen

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American College Football Division I Team Attachment: A Model for Sponsorship Effectiveness von Hsin-Chung, Chen, Reams, Lamar

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Athletic Ticket Pricing in the Collegiate Environment von Craig A. Morehead, Stephen L. Shapiro, Timothy M. Madden, Lamar Reams, Chad D. McEvoy

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Athletic Ticket Pricing in the Collegiate Environment: An Agenda for Research von Morehead, Craig A., Shapiro, Stephen L., Madden, Timothy M., Reams, Lamar, McEvoy, Chad D.

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Perceptions and General Knowledge of Online Social Networking Activity of University Student Athletes and Non-Student-Athletes von Cody T. Havard, Terry Eddy, Lamar Reams, Rebecca L. Stewart, Tariq Ahmad

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Whitepaper Summary: Perceptions and General Knowledge of Online Social Networking Activity of University Student Athletes and Non-Student-Athletes von Cody T. Havard, Terry Eddy, Lamar Reams, Rebecca L. Stewart, Tariq Ahmad

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