Shining in the Center: Central Gaze Cascade Effect on Product Choice von Atalay, A. Selin, Bodur, H. Onur, Rasolofoarison, Dina

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Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements von Russell, Cristel Antonia, Rasolofoarison, Dina

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One Brand, Many Trajectories: Narrative Navigation in Transmedia von Feiereisen, Stephanie, Rasolofoarison, Dina, Russell, Cristel Antonia, Schau, Hope Jensen

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Get the picture? Using visuals to represent theory von Rasolofoarison, Dina, Russell, Cristel Antonia

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Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach von Feiereisen, Stephanie, Rasolofoarison, Dina, De Valck, Kristine, Schmitt, Julien

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Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education von Bascoul, Ganaël, Schmitt, Julien, Rasolofoarison, Dina, Chamberlain, Laura, Lee, Nick

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The End of Stigma? Understanding the Dynamics of Legitimization in the Context of Tv Series Consumption von Feiereisen, Stephanie, Rasolofoarison, Dina, DeValck, Kristine, Schmitt, Julien

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Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice von Atalay, A Selin, Bodur, H Onur, Rasolofoarison, Dina

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Influence de la fatigue du consommateur sur le processus de traitement visuel d'une publicité von Rasolofoarison, Dina

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