Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons von Heilman, Carrie M., Nakamoto, Kent, Rao, Ambar G.

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Assessing When Increased Media Weight of Real-World Advertisements Helps Sales von MacInnis, Deborah J., Rao, Ambar G., Weiss, Allen M.

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Truth or Consequences: An Analysis of Vaporware and New Product Announcements von Bayus, Barry L., Jain, Sanjay, Rao, Ambar G.

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Note on "Guarantees in Auctions: The Auction House as Negotiator and Managerial Decision Maker" von Greenleaf, Eric A, Ma, Jun, Qiu, Wanhua, Rao, Ambar G, Sinha, Atanu R

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Advertising Experiments at the Campbell Soup Company von Eastlack, Joseph O., Jr, Rao, Ambar G

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New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures von Lenk, Peter J, Rao, Ambar G

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Improving Productivity by Periodic Performance Evaluation: A Bayesian Stochastic Model von Fernandez-Gaucherand, Emmanuel, Jain, Sanjay, Lee, Hau L, Rao, Ambar G, Rao, M. R

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Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry von Bayus, Barry L., Jain, Sanjay, Rao, Ambar G.

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Dynamic pricing of a status symbol von Hartl, Richard F., Novak, Andreas J., Rao, Ambar G., Sethi, Suresh P.

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Reply to Wilfried R. Vanhonacker von Lenk, Peter J, Rao, Ambar G

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Implications of Salesforce Productivity Heterogeneity and Demotivation: A Navy Recruiter Case Study von Carroll, Vincent P, Lee, Hau L, Rao, Ambar G

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Optimal budget allocation when response is S-shaped von Rao, Ambar G, Rao, M.R

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The Navy Enlistment Marketing Experiment von Carroll, Vincent P, Rao, Ambar G, Lee, Hau L, Shapiro, Arthur, Bayus, Barry L

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Stochastic Models of a Price Promotion von Kinberg, Yoram, Rao, Ambar G

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Optimal Resource Allocation Between Spot and Package Demands von Kinberg, Yoram, Rao, Ambar G, Sudit, Ephraim F

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A System of Promotional Models von Rao, Ambar G, Lilien, Gary

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A Normative Model for Negotiations von Rao, Ambar G, Shakun, Melvin F

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A Quasi-Game Theory Approach to Pricing von Rao, Ambar G, Shakun, Melvin F

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Marketing Science von Rao, Ambar G., Longman, Kenneth A.

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Asymmetric Reference Price Effects and Dynamic Pricing Policies: Abstract von Kopalle, Praveen K, Rao, Ambar G, Assuncao, Joao L

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