Skills make you happy: Why high (vs. low) skill activities make consumers happier, yet they don't choose them von Alberhasky, Max, Raghunathan, Raj

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Celebrity Gossip Consumption as an Affiliation-Based Means of Coping von Nasa, Jayant, Ghoshal, Tanuka, Raghunathan, Raj

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Show Me More! Powerlessness Drives Variety Seeking von Wang, Wangshuai, Raghunathan, Raj, Gauri, Dinesh

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Risk-Seeking in Utilitarian Vs. Hedonic Domain: Implications For the Prospect Theory Value Function von Namkoong, Jae-Eun, Raghunathan, Raj

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The Pursuit of Happiness: Can It Make You Happy? von Goldsmith, Kelly, Gal, David, Raghunathan, Raj, Cheatham, Lauren

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Mapping Out Marketing: Navigation Lessons from the Ivory Trenches von Hill, Ronald, Lamberton, Catherine, Swartz, Jennifer

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Why does obligation play into consumers’ behaviors and how can you prepare accordingly? von Raghunathan, Raj

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Evil Intuitions: Why Belief in the "Unhealthy = Tasty" Intuition Leads to Unhealthy Food Choices von Raghunathan, Raj, Naylor, Rebecca, Desai, Kalpesh, Haws, Kelly

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The Effect of Form-Function Semantic Unity on Evaluations of Products and Brands von Luchs, Michael, Raghunathan, Raj, Mahajan, Vijay

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Contextual Influences on Happiness: Incorporating Sequence Characteristics in the Range—Frequency Model von Irwin, Julie R, Raghunathan, Raj

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Participants von Folse, Judith, Bose, Mousumi, Baker, Stacey, Veeck, Ann, Belk, Russell, Faber, Ronald, Ridgway, Nancy, Wu, Lan, O'Guinn, Thomas, Rook, Dennis

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How Do Consumers Interpret Ambiguous Service Encounters? The Biasing Effect of Theorizing by Consumers von Brown, Christina L, Raghunathan, Raj

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Effects of Television Viewing on Self-esteem: An Explanation Based on Festinger's Theory of Social Comparisons and the Self-Discrepancy Theory von Raghunathan, Raj, Brucks, Merrie, Anderson, Helen

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Reality lite: is life better with blinders? von Raghunathan, Raj

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Reality Lite von Raghunathan, Raj

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On the role of hydrodynamic interactions in the engineered-assembly of droplet ensembles von Danny Raj, Masila, Gnanasekaran, Abeynaya, Rengaswamy, Raghunathan

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Interacting coalescence avalanches in a 2D droplet assembly von Danny Raj, Masila, Rengaswamy, Raghunathan

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Synthesis, Antimicrobial and Antifungal Activity of a New Class of Spiro pyrrolidines von Raj, A.Amal, Raghunathan, R, SrideviKumari, M.R, Raman, N

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An Integrated Single-Valued Neutrosophic Combined Compromise Solution Methodology for Renewable Energy Resource Selection Problem von Rani, Pratibha, Ali, Jabir, Krishankumar, Raghunathan, Mishra, Arunodaya Raj, Cavallaro, Fausto, Ravichandran, Kattur S.

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Hesitant Fuzzy SWARA-Complex Proportional Assessment Approach for Sustainable Supplier Selection (HF-SWARA-COPRAS) von Rani, Pratibha, Mishra, Arunodaya Raj, Krishankumar, Raghunathan, Mardani, Abbas, Cavallaro, Fausto, Soundarapandian Ravichandran, Kattur, Balasubramanian, Karthikeyan

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