Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing von Sharma, Piyush, Roy, Rajat, Rabbanee, Fazlul K.

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Does employee performance affect customer loyalty in pharmacy services? von Rabbanee, Fazlul K, Burford, Oksana, Ramaseshan, B

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Effects of employee engagement on customer responses: Examining the mediating role of customer engagement von Rabbanee, Fazlul K, Ramaseshan, B, Vyravene, Revadee

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Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency von Rabbanee, Fazlul K, Roy, Rajat, Spence, Mark T

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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing von Rabbanee, Fazlul K., Roy, Rajat, Sharma, Piyush

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Antecedents and consequences of self-congruity von Roy, Rajat, Rabbanee, Fazlul K

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Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context von Banik, Shanta, Gao, Yongqiang, Rabbanee, Fazlul K.

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How Envy Encourages Beliefs in Unethical Consumer Behaviour: The Role of Religiosity and Moral Awareness von Roy, Rajat, Som, Anirban, Naidoo, Vik, Rabbanee, Fazlul K.

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Effects of store loyalty on shopping mall loyalty von Rabbanee, Fazlul K., Ramaseshan, B., Wu, Chen, Vinden, Amy

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Value co‐creation and customer retention in services: Identifying a relevant moderator and mediator von Banik, Shanta, Rabbanee, Fazlul K.

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Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing von Roy, Rajat, Rabbanee, Fazlul K, Sharma, Piyush

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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing von Roy, Rajat, Rabbanee, Fazlul K., Sharma, Piyush

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Are consumers loyal to genetically modified food? Evidence from Australia von Rabbanee, Fazlul K, Afroz, Tanzim, Naser, Mostafa Mahmud

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Community Participation and Quality of Life in Nature-Based Tourism: Exploring The Antecedents and Moderators von Ali, Md Borak, Quaddus, Mohammed, Rabbanee, Fazlul K., Shanka, Tekle

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Managing engagement in an emerging economy service von Rabbanee, Fazlul K, Haque, Mohammad Moinul, Banik, Shanta, Islam, Mohammad Majedul

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The karma of consumption: role of materialism in the pursuit of life satisfaction von Roy, Rajat, Rabbanee, Fazlul K, Roy Chaudhuri, Himadri, Menon, Preetha

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Consumer relationship fading von Evanschitzky, Heiner, Ramaseshan, B., Brady, Michael K., Rabbanee, Fazlul K., Brock, Christian, Pokorska‐Zare, Joanna

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Corporate negative publicity – the role of cause related marketing von Vyravene, Revadee, Rabbanee, Fazlul K.

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Effects of customer equity drivers on customer loyalty in B2B context von Ramaseshan, B, Rabbanee, Fazlul K, Tan Hsin Hui, Laine

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Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective von Ramaseshan, B., Rabbanee, Fazlul K., Burford, Oksana

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