Assessing the Impact of Negative Marketing Strategies: The Application of Market Signaling Metrics von Rothe, James T., Ferguson, Jeffrey M., Harvey, Michael, Condemi, Bruce A.

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The "Trade Dress" Controversy: A Case of Strategic Cross-Brand Cannibalization von Harvey, Michael, Rothe, James T., Lucas, Laurie A.

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The Marketing Audit: Five Decades Later von Rothe, James T., Harvey, Michael G., Jackson, Candice E.

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ELECTROMAGNETIC RADIATION CURABLE PIPE LINER AND METHOD OF MAKING AND INSTALLING THE SAME von FREE, CHARLES, ZALTSMAN, YEVGENY, ABRAHAM, ABU, ROTHE, JAMES

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Effectiveness of sales forecasting methods von Rothe, James T.

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Electromagnetic radiation curable pipe liner and method of making and installing the same von Free, Charles, Abraham, Abu, Zaltsman, Yevgeny, Rothe, James

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ELECTROMAGNETIC RADIATION CURABLE PIPE LINER AND METHOD OF MAKING AND INSTALLING THE SAME von Free, Charles, Abraham, Abu, Zaltsman, Yevgeny, Rothe, James

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ELECTROMAGNETIC RADIATION CURABLE PIPE LINER AND METHOD OF MAKING AND INSTALLING THE SAME von Free, Charles, Abraham, Abu, Zaltsman, Yevgeny, Rothe, James

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ELECTROMAGNETIC RADIATION CURABLE PIPE LINER AND METHOD OF MAKING AND INSTALLING THE SAME von FREE, CHARLES, ZALTSMAN, YEVGENY, ABRAHAM, ABU, ROTHE, JAMES

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Forecasting for Business: Methods and Applications von Rothe, James T.

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The Reliability of Input/Output Analysis for Marketing von ROTHE, JAMES T.

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Competitive Bidding for Marketing Research Services: Fact or Fiction? von Haynes, Joel B., Rothe, James T.

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Cannibalism and new product development von Kerin, Roger A., Harvey, Michael G., Rothe, James T.

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Perspectives on the new Television von Rothe, James T., Harvey, Michael G., Michael, George C.

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Consumerism. An Interpretation von Buskirk, Richard H., Rothe, James T.

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Bulk email tracking and ceasing processing von Sutton, Eric, Burnett, Allison, Chuhadar, Bura, Rothe, Jeffrey James

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BULK EMAIL TRACKING AND CEASING PROCESSING von BURNETT, ALLISON, SUTTON, ERIC, ROTHE, JEFFREY JAMES, CHUHADAR, BURA

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Perspectives on the new television: developments in cable television, with its interactive potential, will profoundly affect many aspects of business and society von Rothe, James T

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The Senior Marketing Officer: An Academic Perspective von Rothe, James T.

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PURCHASE BEHAVIOR AND BRAND CHOICE DETERMINANTS von Rothe, James, Lamont, Lawrence

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