The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs von Bergkvist, Lars, Rossiter, John R.

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How to use C-OAR-SE to design optimal standard measures von Rossiter, John R.

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The C-OAR-SE procedure for scale development in marketing von Rossiter, John R

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Forward Flow-An Alternative Interpretation: Comment on Gray et al. (2019) von Rossiter, John R.

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The New Psychometrics: Comment on Appelbaum et al. (2018) von Rossiter, John R.

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Voice-Only Does Not Meaningfully Improve Detection of Emotions: Comment on Kraus (2017) von Rossiter, John R

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Marketing measurement revolution: The C‐OAR‐SE method and why it must replace psychometrics von Rossiter, John R.

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“Sugary drinks” and graphic warning labels: Critique of a recent U.S. study of parents' beverage choices for their children von Rossiter, John R.

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A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking von Rossiter, John R.

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Falling in love with brands: a dynamic analysis of the trajectories of brand love von Langner, Tobias, Bruns, Daniel, Fischer, Alexander, Rossiter, John R.

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Optimal Standard Measures: Comment on Matthews et al. (2016) von Rossiter, John R

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Methodological Guidelines for Advertising Research von Rossiter, John R., Percy, Larry

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The low stability of brand-attribute associations is partly due to market research methodology von Dolnicar, Sara, Rossiter, John R.

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Tailor-made single-item measures of doubly concrete constructs von Bergkvist, Lars, Rossiter, John R.

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Content Validity of Measures of Abstract Constructs in Management and Organizational Research von Rossiter, John R.

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A critique of prospect theory and framing with particular reference to consumer decisions von Rossiter, John R.

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Children and “junk food” advertising: Critique of a recent Australian study von Rossiter, John R.

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Optimal standard measures for marketing von Rossiter, John R.

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‘Branding’ explained: Defining and measuring brand awareness and brand attitude von Rossiter, John R

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Print advertising: Celebrity presenters von Rossiter, John R., Smidts, Ale

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