Incorporation of the emotional indicators of the patient journey into healthcare organization management von Rodríguez‐Fuertes, Alfredo, Reinares‐Lara, Pedro, Garcia‐Henche, Blanca

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Distinctive competencies and competency-based management in regulated sectors: A methodological proposal applied to the pharmaceutical retail sector in Spain von Fernandez, Alberto Ibañez, Lara, Pedro Reinares, Ugalde, Monica Cortiñas, Sisodia, Gyanendra Singh

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The Cognitive Dimension and the Affective Dimension in the Patient's Experience von Reinares-Lara, Pedro, Rodríguez-Fuertes, Alfredo, Garcia-Henche, Blanca

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The “right” wine taster von Juaneda-Ayensa, Emma, Olarte-Pascual, Cristina, Reinares-Lara, Eva, Reinares-Lara, Pedro

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La notoriedad de la marca como factor explicativo de la eficacia de las campañas publicitarias en televisión von Martín-Santana, Josefa D., Reinares-Lara, Pedro, Reinares-Lara, Eva

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Methods of improving the physical spaces of banking establishments von Reinares, Pedro, Garcia, Luis

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The Effectiveness of New Television Advertising Formats – A Real-Time Experiment in Spain von Reinares Lara, Pedro, Reinares Lara, Eva

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ANTECEDENTS TO MARKET ORIENTATION IN THE WORKER COOPERATIVE ORGANIZATION: THE MONDRAGON GROUP von AGIRRE, Izaskun, REINARES, Pedro, AGIRRE, Amaia

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Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group von Agirre, Izaskun, Reinares, Pedro, Freundlich, Fred

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Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo von Reinares-Lara, Eva, Reinares-Lara, Pedro, Olarte-Pascual, Cristina

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A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program von Martin Santana, Josefa D., Reinares Lara, Eva, Reinares Lara, Pedro

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Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study von Lara, Pedro Reinares, Ponzoa, Jose Manuel

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Loyalty programmes as a tourism service sales channel: a Spanish multi-sponsor programme case study von Manuel Ponzoa Casado, José, Reinares Lara, Pedro

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Improving management of multi-sponsor loyalty programmes based on the rewards preferred by consumers von Lara, Pedro Reinares, Ponzoa, José Manuel

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The “right” wine taster: Identifying individuals high in emergent nature to develop new market-oriented products von Juaneda-Ayensa, Emma, Olarte-Pascual, Cristina, Reinares-Lara, Eva, Reinares-Lara, Pedro

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Which New Forms of Television Advertising Are Most Strongly Recalled? A Quantitative Analysis von Arrazola, María, de Hevia, José, Reinares, Pedro

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Managing point of purchase advertising: Effectiveness in terms of recall and recognition von Reinares-Lara, Pedro, Martín-Santana, Josefa D.

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Do new forms of television advertising occasion better recall than traditional advertising spots? von Arrazola, María, de Hevia, José, Reinares, Pedro, Reinares Lara, Ricardo

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How does the radio spokesperson’s voice influence credibility? von Martín-Santana, Josefa D., Reinares-Lara, Eva, Reinares-Lara, Pedro

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Using Radio Advertising to Promote Blood Donation von Martín-Santana, Josefa D., Reinares-Lara, Eva, Reinares-Lara, Pedro

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