Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 von Kim, Kyongseok, Hayes, Jameson L., Avant, J. Adam, Reid, Leonard N.

Volltext

Congruity effects and moderating influences in nutrient-claimed food advertising von Choi, Hojoon, Reid, Leonard N.

Volltext

The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior von Baek, Tae Hyun, Reid, Leonard N.

Volltext

Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising von Reid, Leonard N.

Volltext

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes von Kwon, Eun Sook, Nyilasy, Greg, King, Karen Whitehill, Reid, Leonard N.

Volltext

Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy von Kim, Kyongseok, Kim, Jooyoung, Reid, Leonard N.

Volltext

The influence of socialization agents on consumer responses to over-the-counter medicine advertising von Lee, Mina, Kang, Mihyun, King, Karen Whitehill, Reid, Leonard N.

Volltext

Agency Practitioner Theories of How Advertising Works von Nyilasy, Gergely, Reid, Leonard N.

Volltext

Students as subjects in food advertising studies. An appraisal of appropriateness von Choi, Hojoon, Reid, Leonard N.

Volltext

Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale von Soh, Hyeonjin, Reid, Leonard N., King, Karen Whitehill

Volltext

Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis von Kwon, Eun Sook, Shan, Yan, Lee, Joong Suk, Reid, Leonard N.

Volltext

Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements von Choi, Hojoon, Kelley, Larry, Reid, Leonard N., Uhrick, Jan, Kuo, Kevin

Volltext

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising von JISU, HUH, DELORME, DENISE E, REID, LEONARD N

Volltext

Impact of Media Context On Advertising Memory: A Meta-Analysis Of Advertising Effectiveness von Kwon, Eun Sook, King, Karen Whitehill, Nyilasy, Greg, Reid, Leonard N.

Volltext

Dietary supplement advertising in the US: A review and research agenda von DeLorme, Denise E., Huh, Jisu, Reid, Leonard N., An, Soontae

Volltext

Scepticism towards DTC advertising: A comparative study of Korean and Caucasian Americans von Huh, Jisu, DeLorme, Denise E., Reid, Leonard N.

Volltext

Perceived Effects of Direct-to-Consumer (DTC) Prescription Drug Advertising on Self and Others: A Third-Person Effect Study of Older Consumers von DeLorme, Denise E., Huh, Jisu, Reid, Leonard N.

Volltext

Trust in Different Advertising Media von Soh, Hyeonjin, Reid, Leonard N., King, Karen Whitehill

Volltext

The state of public research on over-the-counter drug advertising von DeLorme, Denise E., Huh, Jisu, Reid, Leonard N., An, Soontae

Volltext

The academician-practitioner gap in advertising von Nyilasy, Gergely, Reid, Leonard N.

Volltext