Unintentional Inception: When a Premium Is Offered to Unintentional Creations von Fulmer, Alexander G., Reich, Taly

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LAST-PLACE AVERSION: EVIDENCE AND REDISTRIBUTIVE IMPLICATIONS von Kuziemko, Ilyana, Buell, Ryan W., Reich, Taly, Norton, Michael I.

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Feeling Good or Feeling Right: Sustaining Negative Emotion After Exposure to Human Suffering von Lin, Stephanie C., Reich, Taly, Kreps, Tamar A.

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How to overcome algorithm aversion: Learning from mistakes von Reich, Taly, Kaju, Alex, Maglio, Sam J.

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Can't finish what you started? The effect of climactic interruption on behavior von Kupor, Daniella M., Reich, Taly, Shiv, Baba

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Perceptions of Collaborations: How Many Cooks Seem to Spoil the Broth? von Maglio, Sam J., Wong, Odelia, Rabaglia, Cristina D., Polman, Evan, Reich, Taly, Huang, Julie Y., Hershfield, Hal E., Lane, Sean P.

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Promoting a product without increasing the promotion budget: How chance in promotions can heighten consumer demand von Fulmer, Alexander Goldklank, Reich, Taly

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Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews von Reich, Taly, Maglio, Sam J.

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In the face of self-threat: Why ambivalence heightens people’s willingness to act von Reich, Taly, Fulmer, Alexander G., Dhar, Ravi

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Evolving choice sets: The effect of dynamic (vs. static) choice sets on preferences von Reich, Taly, Savary, Jennifer, Kupor, Daniella

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The (bounded) benefits of correction: The unanticipated interpersonal advantages of making and correcting mistakes von Kupor, Daniella, Reich, Taly, Laurin, Kristin

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Elasticity of Emotions to Multiple Interpersonal Transgressions von Polman, Evan, Reich, Taly, Maglio, Sam J.

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The Biography of Discovery: How Unintentional Discovery of Resources Influences Choice and Preference von Fulmer, Alexander G., Reich, Taly

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No laughing matter: Why humor mistakes are more damaging for men than women von Reich, Taly, Maglio, Sam J., Fulmer, Alexander G.

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Choice Protection for Feeling-Focused Decisions von Maglio, Sam J., Reich, Taly

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Feeling Certain: Gut Choice, the True Self, and Attitude Certainty von Maglio, Sam J, Reich, Taly

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Made by Mistake: When Mistakes Increase Product Preference von REICH, TALY, KUPOR, DANIELLA M., SMITH, ROSANNA K.

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The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty von Reich, Taly, Wheeler, S. Christian

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Vicarious Gamification: How Chance Selection of Products for Promotion Increases Preference von Fulmer, Alexander, Reich, Taly

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Failure Counts (but Success Doesn't): Evidence for an Attributional Asymmetry in the Evaluation of Others' Financial Outcomes von Fulmer, Alexander, Reich, Taly, Maglio, Sam

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