Exploring Entrepreneurs' Perceptions of Venture Capitalists' Added Value von Vaidyanathan, Rajiv, Vaidyanathan, Vijay, Wadhwa, Vivek

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Antecedents and moderators of brand trust in the context of baby care toiletries von Srivastava, Neha, Dash, Satya Bhushan, Mookerjee, Amit

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Marketing sustainability in the luxury lodging industry: a thematic analysis of preferences amongst the Indian transition generation von Rishi, Meghna, Jauhari, Vinnie, Joshi, Gaurav

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Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? von Kim, Pielah, Chang, Hua, Vaidyanathan, Rajiv, Stoel, Leslie

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The Western brands in the minds of Vietnamese consumers von Pham, Hai Chung, Richards, Barry

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“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer von Dawra, Jagrook, Katyal, Kanupriya, Gupta, Vipin

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Asymmetric brand alliances: When joint promotions with strong brands hurt von Vaidyanathan, Rajiv, Aggarwal, Praveen

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Does outcome quality matter? An investigation in the context of banking services in an emerging market von Jain, Sonali, Jain, Sanjay K

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Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices von Vaidyanathan, Rajiv, Aggarwal, Praveen

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Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotions von Aggarwal, Praveen, Vaidyanathan, Rajiv

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Using brand alliances with artists to expand retail brand personality von Kim, Pielah, Vaidyanathan, Rajiv, Chang, Hua, Stoel, Leslie

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Strategic brand alliances: implications of ingredient branding for national and private label brands von Vaidyanathan, Rajiv, Aggarwal, Praveen

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Evaluating Patient Preferences for Different Incentive Programs to Optimize Pharmacist-Provided Patient Care Program Enrollment von Tomaszewski, Daniel, Cernohous, Tim, Vaidyanathan, Rajiv

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Building Brand Equity through Bundling: The Effect of Cross-Brand Promotions on Perceptions von Vaidyanathan, Rajiv

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Who is the fairest of them all? An attributional approach to price fairness perceptions von Vaidyanathan, Rajiv, Aggarwal, Praveen

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Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research von Aggarwal, Praveen, Vaidyanathan, Rajiv, Venkatesh, Alladi

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Addressing Hidden Curricula That Subvert the Patient-Centeredness “Hub” of the Pharmacists’ Patient Care Process “Wheel” von Olson, Anthony W., Isetts, Brian J., Stratton, Timothy P., Vaidyanathan, Rajiv, Hager, Keri D., Schommer, Jon C.

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Patient-Centered Care preferences & expectations in outpatient pharmacist practice: A three archetype heuristic von Olson, Anthony W., Vaidyanathan, Rajiv, Stratton, Timothy P., Isetts, Brian J., Hillman, Lisa A., Schommer, Jon C.

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An exploratory QUALquan comparison of patient‐centeredness priorities in outpatient Care for Patients and Pharmacists von Olson, Anthony W., Isetts, Brian J., Stratton, Timothy P., Vaidyanathan, Rajiv, Hillman, Lisa A., Schommer, Jon C.

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An exploratory QUALquan comparison of p atient‐centeredness priorities in outpatient Care for Patients and Pharmacists von Olson, Anthony W., Isetts, Brian J., Stratton, Timothy P., Vaidyanathan, Rajiv, Hillman, Lisa A., Schommer, Jon C.

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