What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks von Ceptureanu, Eduard Gabriel, Ceptureanu, Sebastian Ion, Radulescu, Violeta, Ionescu, Stefan Alexandru

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Examining Key Drivers of Social Media WOM – A SEM Approach von Iuliana, CETINA, Simona, VINEREAN, Alin, OPREANA, Violeta, RADULESCU, Mircea, POPA

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The Impact of the Covid-19 Pandemic on Consumers’ Online Shopping Behaviour – An Empirical Model von IULIANA, CETINA, SIMONA, VINEREAN, ALIN, OPREANA, VIOLETA, RADULESCU, DUMITRU, GOLDBACH, ANDREEA, RADULIAN

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Educating the consumer about his right to a healthy environment von Radulescu, Dragos Marian, Radulescu, Violeta

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Consumers’ Attitude and Intention towards Organic Fruits and Vegetables: Empirical Study on Romanian Consumers von Radulescu, Violeta, Cetina, Iuliana, Cruceru, Anca Francisca, Goldbach, Dumitru

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Usability of Banking Websites – An Eye-Tracker Study von MONICA, TICHINDELEAN (BECA), IULIANA, CETINA, MIHAI, TICHINDELEAN, VIOLETA, RADULESCU

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Job Satisfaction and Services Business Sustainability – Empirical Study Using Role Theory von VIOLETA, RADULESCU, LAURENTIU, ANGHEL, IULIANA, CETINA, ANCA FRANCISCA, CRUCERU, LUCIAN FLORIN, ONISOR

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Sustainability Perceptions in Romanian Non-Profit Organizations: An Exploratory Study Using Success Factor Analysis von Ceptureanu, Sebastian Ion, Ceptureanu, Eduard Gabriel, Bogdan, Vlad Liviu, Radulescu, Violeta

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THE ROLE OF MARKETING AUDIT IN EVALUATION SUSTAINABLE MARKETING PERFORMANCE IN ROMANIAN ORGANIZATIONS von Serbanica, Daniel, Radulescu, Violeta, Cruceru, Anca Francisca

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Psychological and Social Factors that Influence Online Consumer Behavior von Cetină, Iuliana, Munthiu, Maria-Cristiana, Rădulescu, Violeta

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Empirical Study on Sustainable Opportunities Recognition. A Polyvinyl Chloride (PVC) Joinery Industry Analysis Using Augmented Sustainable Development Process Model von Ceptureanu, Eduard-Gabriel, Ceptureanu, Sebastian-Ion, Orzan, Mihai Cristian, Bordean, Ovidiu Niculae, Radulescu, Violeta

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Customer Analysis, Defining Component of Marketing Audit von Radulescu, Violeta, Cetina, Iuliana

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The impact of health care consumer education on marketing strategies of health services organization von Radulescu, Violeta, Cetina, Iuliana

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Key factors that influence behavior of health care consumer, the basis of health care strategies von Radulescu, Violeta, Cetina, Iuliana, Orzan, Gheorghe

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Qualitative Research on Improving the Educational Offer of Economic Academic Institutions from Romania von Orzan, Mihai Cristian, Vranceanu, Diana Maria, Radulescu, Violeta

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Planning the Marketing Activity in the Health Care Services von Violeta Radulescu, Iuliana Cetina, Gheorghe Orzan

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Planning the Marketing Activity in the Health Care Services von Violeta Radulescu, Iuliana Cetina, Gheorghe Orzan

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Grounding the Marketing Strategy of the Organizations in the Field of Health Care von Iuliana Cetina, Gheorghe Orzan, Violeta Radulescu, Mihai Orzan

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THE ROLE OF PRODUCT AUDIT POLICY IN INCREASING ORGANIZATIONAL PERFORMANCE von VIOLETA RĂDULESCU, ANCA FRANCISCA CRUCERU

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Approaches for conceptualizing customer satisfaction and perceived service quality von Maria-Cristiana MUNTHIU, Violeta RĂDULESCU

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