Repercussions of promoting an ideology of consumption: consumer misbehavior von Fullerton, R.A., Punj, G.

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Income effects on relative importance of two online purchase goals: Saving time versus saving money? von Punj, Girish

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Positioning options for achieving brand association: a psychological categorization framework von Punj, Girish, Moon, Junyean

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The influence of pre-decisional constraints on information search and consideration set formation in new automobile purchases von Punj, Girish, Brookes, Richard

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Decision constraints and consideration-set formation in consumer durables von Punj, Girish, Brookes, Richard

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Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand von Coulter, Keith S, Punj, Girish

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A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results von Punj, Girish N., Hillyer, Clayton L.

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THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories von Coulter, Keith S., assistant, University of Connecticut) is an

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Cluster Analysis in Marketing Research: Review and Suggestions for Application von Punj, Girish, Stewart, David W.

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Choosing to Misbehave: A Structural Model of Aberrant Consumer Behavior von Fullerton, Ronald A, Punj, Girish N

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Examining marketing's unintended consequences von Fry, Marie-Louise, Polonsky, Michael, Fontenot, Renée J, Hyman, Michael R, Desmond, John, Crane, Andrew, Fuller, Donald A, Ottman, Jacquelyn A, Fullerton, R A, Punj, G, Hoek, Janet, Lukas, Bryan A, Meson, Ajay, Murphy, William H, Oakenfull, Gillian, Greenlee, Timothy, O'Malley, Lisa, Prothero, Andrea, Redmond, William H

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What is Consumer Misbehavior? von Fullerton, Ronald A, Punj, Girish

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A Model of Consumer Information Search Behavior for New Automobiles von Punj, Girish N., Staelin, Richard

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Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking von Stewart, David W., Punj, Girish N.

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Can Consumer Misbehavior be Controlled? A Critical Analysis of Two Major Control Techniques von Fullerton, Ronald A, Punj, Girish

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The effect of nutrition on the susceptibility of larvae of Trogoderma granarium Everts (Coleoptera, Dermestidae) to certain fumigants von Punj, G.K.

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The effect of certain artificial diets on the susceptibility to ethylene oxide of larvae of Trogoderma granarium Everts. (Coleoptera, Dermestidae) von Punj, G.K.

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Linking Consumer and Lender Perspectives in Home Buying: a Transaction Price Analysis von HEMPEL, DONALD J., PUNJ, GIRISH N.

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A Typology of Individual Search Strategies Among Purchasers of New Automobiles von Furse, David H., Punj, Girish N., Stewart, David W.

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Relative toxicity of certain fumigants to Trogoderma granarium Everts (Coleoptera, Dermestidae) von Punj, G.K., Girish, G.K.

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