Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies von Dutta, Sujay, Pullig, Chris

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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity von Pullig, C.

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Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent von Netemeyer, Richard G., Maxham, James G., Pullig, Chris

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Developing and validating measures of facets of customer-based brand equity von Netemeyer, Richard G., Krishnan, Balaji, Pullig, Chris, Wang, Guangping, Yagci, Mehmet, Dean, Dwane, Ricks, Joe, Wirth, Ferdinand

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Brand Dilution: When Do New Brands Hurt Existing Brands? von Pullig, Chris, Simmons, Carolyn J, Netemeyer, Richard G

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image von Biswas, Abhijit, Pullig, Chris, Yagci, Mehmet I., Dean, Dwane H.

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The Recycling Cycle: An Empirical Examination of Consumer Waste Recycling and Recycling Shopping Behaviors von Biswas, Abhijit, Licata, Jane W., McKee, Daryl, Pullig, Chris, Daughtridge, Christopher

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets von Kipnis, E, Demangeot, C, Pullig, C, Broderick, A.J

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Special Session: Gazing into the shadows: Contemplating the research agenda for the dark side of brands and branding von Pullig, C, Kipnis, Y, Breazale, M

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Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being von Kipnis, E, Demangeot, C, Pullig, C, Cross, S.N.N, Cui, C.C, Galalae, C, Kearney, S, Licsandru, T.C, Mari, C, Martín Ruiz, V, Swanepoel, S, Vorster, L, Williams, J

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Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues von Biswas, Abhijit, Pullig, Chris, Krishnan, Balaji C., Burton, Scot

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Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action von Demangeot, C, Kipnis, E, Pullig, C, Cross, S.N.N, Emontspool, J, Galalae, C, Grier, S.A, Rosenbaum, M, Best, S.F

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Consumer ethnicity three decades after: a TCR agenda von Visconti, L.M, Jafari, A, Batat, W, Broeckerhoff, A, Dedeoglu, A.Ö, Demangeot, C, Kipnis, E, Lindridge, A, Peñaloza, L, Pullig, C, Regany, F, Ustundagli, E, Weinberger, M.F

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Stem cell- and growth factor-based regenerative therapies for avascular necrosis of the femoral head von Rackwitz, Lars, Eden, Lars, Reppenhagen, Stephan, Reichert, Johannes C, Jakob, Franz, Walles, Heike, Pullig, Oliver, Tuan, Rocky S, Rudert, Maximilian, Nöth, Ulrich

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Comparing 5-Year Survival Rates Before and After Re-stratification of Stage I–III Right-Sided Colon Cancer Patients by Establishing the Presence/Absence of Occult Tumor Cells and L... von Banipal, G. S., Stimec, B. V., Andersen, S. N., Faerden, A. E., Edwin, B., Baral, J., Nesgaard, J. M., Benth, J. Šaltytė, Ignjatovic, D.

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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma von Mirabito, Ann M., Otnes, Cele C., Crosby, Elizabeth, Wooten, David B., Machin, Jane E., Pullig, Chris, Adkins, Natalie Ross, Dunnett, Susan, Hamilton, Kathy, Thomas, Kevin D., Yeh, Marie A., Davis, Cassandra, Gollnhofer, Johanna F., Grover, Aditi, Matias, Jess, Mitchell, Natalie A., Ndichu, Edna G., Sayarh, Nada, Velagaleti, Sunaina

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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma von Mirabito, Ann M, Otnes, Cele C, Crosby, Elizabeth, Wooten, David B, Machin, Jane E, Pullig, Chris, Adkins, Natalie Ross, Dunnett, Susan, Hamilton, Kathy, Thomas, Kevin D, Yeh, Marie A, Davis, Cassandra, Gollnhofer, Johanna F, Grover, Aditi, Matias, Jess

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Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922 von Visconti, Lorenzo, Jafari, Ahmadreza, Batat, Wided, Broeckerhoff, Aurelie, Ozhan, D., Demangeot, C., Kipnis, Eric, Lindridge, A., Penaloza, L., Pullig, Chris, Regany, Fatima, Üstündağli, E., Weinberger, M.

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Regulatory-Compliant Validation of a Highly Sensitive qPCR for Biodistribution Assessment of Hemophilia A Patient Cells von Bittorf, P, Bergmann, T, Merlin, S, Olgasi, C, Pullig, O, Sanzenbacher, R, Zierau, M, Walles, H, Follenzi, A, Braspenning, J

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MODULE DE TENTE DE FARADAY RIGIDE MONOLITHIQUE GONFLABLE AUTOPORTANT DE FORME EN ARCHE A VOUTE A ARC SURBAISSE, ET TENTE DE FARADAY ASSOCIEE von FORESTIER, STEPHANE, PULLIG, LAURENT, FIEVET, EMMANUEL, DEFAIX, MIREILLE, MIELOT, PASCAL, GEILLON, CHRISTINE, DESJARDIN, JEROME, BARRAGAN, CAROLINE

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