Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions von Cheema, Amar, Popkowskileszczyc, Peter T. L., Bagchi, Rajesh, Bagozzi, Richard P., Cox, James C., Dholakia, Utpal M., Greenleaf, Eric A., Pazgal, Amit, Rothkopf, Michael H., Shen, Michael, Sunder, Shyam, Zeithammer, Robert

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