Reducing the Risks of New Product Development von Susumu Ogawa, Frank T. Piller

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Does mass customization pay? An economic approach to evaluate customer integration von Piller, Frank T., Moeslein, Kathrin, Stotko, Christof M.

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A new marketing approach to mass customisation von Piller, Frank T, Müller, Melanie

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Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience von Levesque, Nataly, Boeck, Harold

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“La Chispa de la Ciudad de México”: Co-creation of Organizational Innovations and Its Implications for Managing Innovation von Lundberg, Hans, Sutherland, Ian, Penzenstadler, Birgit, Blazek, Paul, Habicht, Hagen

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KBE-Modeling Techniques in Standard CAD-­Systems: Case Study—Autodesk Inventor Professional von Gembarski, Paul Christoph, Li, Haibing, Lachmayer, Roland

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The Potential of Product Customization Using Technologies of Additive Manufacturing von Lachmayer, Roland, Gembarski, Paul Christoph, Gottwald, Philipp, Lippert, R. Bastian

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Mass Customization in SMEs: Literature Review and Research Directions von Taps, Stig B., Ditlev, Thomas, Nielsen, Kjeld

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Design for mass individualisation: introducing networked innovation approach von Sikhwal, RK, Childs, PRN

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The open innovation research landscape: established perspectives and emerging themes across different levels of analysis von Bogers, M, Zobel, A-K, Afuah, A, Almirall, E, Brunswicker, S, Dahlander, L, Frederiksen, L, Gawer, A, Gruber, M, Haefliger, S, Hagedoorn, J, Hilgers, D, Laursen, K, Magnusson, MG, Majchrzak, A, McCarthy, IP, Moeslein, KM, Nambisan, S, Piller, FT, Radziwon, A, Rossi-Lamastra, C, Sims, J, Ter Wal, ALJ

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A Business Typological Framework for the Management of Product Complexity von Gembarski, Paul Christoph, Lachmayer, Roland

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Conceptual Model for Developing Platform-Centric Production Architectures von Bossen, Jacob, Brunoe, Thomas Ditlev, Bejlegaard, Mads, Nielsen, Kjeld

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Co-creation of Experiences in Retail: Opportunity to Innovate in Retail Business von Journée, Ron, Weber, Marcel

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From ETO to Mass Customization: A Two-­Horizon ETO Enabling Process von Duchi, Aldo, Tamburini, Filippo, Parisi, Daniele, Maghazei, Omid, Schönsleben, Paul

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The Evolutionary Process of Product Configurators von Blažek, Paul, Kolb, Monika, Streichsbier, Clarissa, Honetz, Simone

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Co-creation and Design Thinking to Envision More Sustainable Business Models: A Foresight Design Approach for Organizational Sustainability of SME Manufacturers von Joyce, Alexandre

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Machine-Part Formation Enabling Reconfigurable Manufacturing Systems Configuration Design: Line Balancing Problem for Low Volume and High Variety von Bejlegaard, Mads, Brunoe, Thomas Ditlev, Nielsen, Kjeld, Bossen, Jacob

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Does the Size of a Fashion Model on a Retailer’s Website Impact the Customer Perceived Attractiveness of the Model and Purchase Intention? The Role of Gender, Body Satisfaction and... von St-Onge, Anik, Merles, Aurelie, Pichonneau, Florian, Sénécal, Sylvain

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Challenges in Choice Navigation for SMEs von Nielsen, Kjeld, Brunoe, Thomas D., Skjelstad, Lars, Thomassen, Maria

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Mass Customization Challenges of Engineer-­to-­Order Manufacturing von Thomassen, Maria K., Alfnes, Erlend

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