A new marketing approach to mass customisation von Piller, Frank T, Müller, Melanie

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Does mass customization pay? An economic approach to evaluate customer integration von Piller, Frank T., Moeslein, Kathrin, Stotko, Christof M.

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Reducing the Risks of New Product Development von Susumu Ogawa, Frank T. Piller

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The open innovation research landscape: established perspectives and emerging themes across different levels of analysis von Bogers, M, Zobel, A-K, Afuah, A, Almirall, E, Brunswicker, S, Dahlander, L, Frederiksen, L, Gawer, A, Gruber, M, Haefliger, S, Hagedoorn, J, Hilgers, D, Laursen, K, Magnusson, MG, Majchrzak, A, McCarthy, IP, Moeslein, KM, Nambisan, S, Piller, FT, Radziwon, A, Rossi-Lamastra, C, Sims, J, Ter Wal, ALJ

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Mass Customization in the Age of AI: A Conversation with Frank Piller von Piller, Frank, Euchner, Jim

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How Firms Develop Capabilities for Crowdsourcing to Increase Open Innovation Performance: The Interplay between Organizational Roles and Knowledge Processes von Pollok, Patrick, Lüttgens, Dirk, Piller, Frank T.

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Growing with smart products: Why customization capabilities matter for manufacturing firms von Schulz, Colin, Kortmann, Sebastian, Piller, Frank T, Pollok, Patrick

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Linking strategic flexibility and operational efficiency: The mediating role of ambidextrous operational capabilities von Kortmann, Sebastian, Gelhard, Carsten, Zimmermann, Carsten, Piller, Frank T.

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Value Creation by Toolkits for User Innovation and Design: The Case of the Watch Market von Franke, Nikolaus, Piller, Frank

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Let's jump in: A phylogenetic study of the great basin springfishes and poolfishes, Crenichthys and Empetrichthys (Cyprinodontiformes: Goodeidae) von Campbell, D Cooper, Piller, Kyle R

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Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests von Gatzweiler, Alexandra, Blazevic, Vera, Piller, Frank Thomas

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Disentangling the drivers of diversification in an imperiled group of freshwater fishes (Cyprinodontiformes: Goodeidae) von Foster, Kimberly L, Piller, Kyle R

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Cracking the Code of Mass Customization von Salvador, Fabrizio, de Holan, Pablo Martin, Piller, Frank T

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Product variety management von ElMaraghy, H., Schuh, G., ElMaraghy, W., Piller, F., Schönsleben, P., Tseng, M., Bernard, A.

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Citizen participation in public administration: investigating open government for social innovation von Schmidthuber, Lisa, Piller, Frank, Bogers, Marcel, Hilgers, Dennis

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Mass Customization Capabilities in Practice – Introducing the Mass into Customized Tech-Textiles in an SME Network von Korneeva, Ekaterina, Hönigsberg, Sarah, T. Piller, Frank

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The paradox of tie strength in customer relationships for innovation: a longitudinal case study in the sports industry von Fredberg, Tobias, Piller, Frank T.

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Volcaniclastic events in coral reef and seagrass environments: evidence for disturbance and recovery (Middle Miocene, Styrian Basin, Austria) von Reuter, M., Piller, W. E.

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The Level Probabilities of Order Restricted Inference von Pillers, Carolyn, Robertson, Tim, Wright, F. T.

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Assessing phylogeographic variation in the Rosyside Dace (Teleostei, Leuciscidae), a widespread morphologically variable taxon von Weyand, Courtney A., Piller, Kyle R.

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