Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication von Pieters, Rik

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The biasing effect of common method variance: some clarifications von Baumgartner, Hans, Weijters, Bert, Pieters, Rik

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Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data von Shi, Savannah Wei, Wedel, Michel, Pieters, F. G. M. (Rik)

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Emotion-Induced Engagement in Internet Video Advertisements von TEIXEIRA, THALES, WEDEL, MICHEL, PIETERS, RIK

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The Stopping Power of Advertising: Measures and Effects of Visual Complexity von Pieters, Rik, Wedel, Michel, Batra, Rajeev

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A Theory of Regret Regulation 1.0 von Zeelenberg, Marcel, Pieters, Rik

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Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines von Pieters, Constant, Pieters, Rik, Lemmens, Aurélie

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Materialism Across the Life Span: An Age-Period-Cohort Analysis von Jaspers, Esther D. T., Pieters, Rik G. M.

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Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs von Gregori, Marco, De Jong, Martijn G., Pieters, Rik

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Attention Trajectories Capture Utility Accumulation and Predict Brand Choice von Martinovici, Ana, Pieters, Rik, Erdem, Tülin

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Leveling Up and Down: The Experiences of Benign and Malicious Envy von van de Ven, Niels, Zeelenberg, Marcel, Pieters, Rik

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Why Envy Outperforms Admiration von van de Ven, Niels, Zeelenberg, Marcel, Pieters, Rik

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New Empirical Generalizations on the Determinants of Price Elasticity von Bijmolt, Tammo H. A., van Heerde, Harald J., Pieters, Rik G. M.

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Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle von Pieters, Rik

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Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects von Pieters, Rik, Wedel, Michel

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Goal Control of Attention to Advertising: The Yarbus Implication von Pieters, Rik, Wedel, Michel

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The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred von Wedel, Michel, Pieters, Rik

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Gender Gaps in Deceptive Self-Presentation on Social-Media Platforms Vary With Gender Equality: A Multinational Investigation von Kolesnyk, Dasha, de Jong, Martijn G., Pieters, Rik

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Online Advertising Suppresses Visual Competition during Planned Purchases von van der Lans, Ralf, Pieters, Rik, Wedel, Michel

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Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis von Zhang, Jie, Wedel, Michel, Pieters, Rik

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