Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores von Pizzi, Gabriele, Scarpi, Daniele, Pichierri, Marco, Vannucci, Virginia

Volltext

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices von Pichierri, Marco

Volltext

Less saturated, more eco‐friendly: Color saturation and consumer perception of product sustainability von Pichierri, Marco, Pino, Giovanni

Volltext

Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers' Behavioral Intentions toward the Advertised Brands von Visentin, Marco, Pizzi, Gabriele, Pichierri, Marco

Volltext

Age-related effects on environmentally sustainable purchases at the time of COVID-19: Evidence from Italy von Peluso, Alessandro M., Pichierri, Marco, Pino, Giovanni

Volltext

Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal von Pichierri, Marco, Peluso, Alessandro M.

Volltext

When the row predicts the grade: Differences in marketing students' performance as a function of seating location von Pichierri, Marco, Guido, Gianluigi

Volltext

Health claims’ text clarity, perceived healthiness of extra-virgin olive oil, and arousal: An experiment using FaceReader von Pichierri, Marco, Peluso, Alessandro M., Pino, Giovanni, Guido, Gianluigi

Volltext

Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories von Guido, Gianluigi, Pichierri, Marco, Nataraajan, Rajan, Pino, Giovanni

Volltext

The interplay between health claim type and individual regulatory focus in determining consumers’ intentions toward extra-virgin olive oil von Pichierri, Marco, Pino, Giovanni, Peluso, Alessandro M., Guido, Gianluigi

Volltext

Information processing by elderly consumers: a five-decade review von Guido, Gianluigi, Pichierri, Marco, Rizzo, Cristian, Chieffi, Verdiana, Moschis, George

Volltext

Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings von Prete, M. Irene, Piper, Luigi, Rizzo, Cristian, Pino, Giovanni, Capestro, Mauro, Mileti, Antonio, Pichierri, Marco, Amatulli, Cesare, Peluso, Alessandro M., Guido, Gianluigi

Volltext

Communicating the health value of extra-virgin olive oil: an investigation of consumers' responses to health claims von Pichierri, Marco, Peluso, Alessandro M, Pino, Giovanni, Guido, Gianluigi

Volltext

Place the good after the bad: effects of emotional shifts on consumer memory von Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni

Volltext

Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers von Jason Sit, Kokho, Pino, Giovanni, Pichierri, Marco

Volltext

Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence von Wien, Anders Hauge, Peluso, Alessandro M., Pichierri, Marco, Piper, Luigi, Guido, Gianluigi

Volltext

Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context von Chieffi, Verdiana, Pichierri, Marco, Peluso, Alessandro M, Collu, Cristiana, Guido, Gianluigi

Volltext

The effect of knowledge type and culture on arts audiences’ propensity for experience-sharing von Chieffi, Verdiana, Pichierri, Marco, Peluso, Alessandro M, Collu, Cristiana, Guido, Gianluigi

Volltext

The Segmentation of Elderly Consumers: A Literature Review von Guido, Gianluigi, Pichierri, Marco, Pino, Giovanni, Conoci, Roberta

Volltext

Assessing the strategic needs of local territorial systems (LTSs): The case of a southern Italian province von Pino, Giovanni, Gianluigi Guido, Peluso, Alessandro M, Pichierri, Marco

Volltext