The Megaphone Effect: Taste and Audience in Fashion Blogging von McQuarrie, Edward F., Miller, Jessica, Phillips, Barbara J.

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Narrative and Persuasion in Fashion Advertising von Phillips, Barbara J., McQuarrie, Edward F.

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INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words von McQuarrie, Edward F., Phillips, Barbara J.

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Social media influencers: A route to brand engagement for their followers von Delbaere, Marjorie, Michael, Brittany, Phillips, Barbara J.

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Exploring how older women want to be portrayed in advertisements von Phillips, Barbara J.

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Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising von Phillips, Barbara J., McQuarrie, Edward F.

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PERSONIFICATION IN ADVERTISING: Using a Visual Metaphor to Trigger Anthropomorphism von Delbaere, Marjorie, McQuarrie, Edward F., Phillips, Barbara J.

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Positive outcomes of social norm transgressions von Popa, Monica, Phillips, Barbara J., Robertson, Courtney

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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 von Phillips, Barbara J., McQuarrie, Edward F.

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Luxury brands’ use of CSR and femvertising: the case of jewelry advertising von Pankiw, Stephanie A, Phillips, Barbara J, Williams, David E

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The Impact of Verbal Anchoring on Consumer Response to Image Ads von Phillips, Barbara J.

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The scrapbook as an autobiographical memory tool von Phillips, Barbara J.

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How Visual Brand Identity Shapes Consumer Response von Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

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The fashion engagement grid: understanding men's responses to fashion advertising von Barry, Ben, Phillips, Barbara J.

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Images of Union Renewal: A Content Analysis of Union Print Advertising von Phillips, Barbara J., Pohler, Dionne

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Sound sellers: musicians' strategies for marketing to industry gatekeepers von Sanders, Ariel, Phillips, Barbara J, Williams, David E

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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors von Phillips, Barbara J., McQuarrie, Edward F.

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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders von McQuarrie, Edward F., Phillips, Barbara J.

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Thinking into it: Consumer Interpretation of Complex Advertising Images von Phillips, Barbara J.

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The Face of the Brand: How Art Directors Understand Visual Brand Identity von Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

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