Analyzing the effect of customer loyalty on virtual marketing adoption based on theory of technology acceptance model von Ghafari Ashtiani, Peyman, Parsayan, Atefeh, Mohajerani, Moein

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Evaluate the effectiveness of advertising on customers' willingness to buy (Case study: Goldiran products customers) von Ashitani, Peyman Ghafari, Bahmanzadeh, Fatemeh

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Presenting an Augmented Reality Advertising Model Based on Smart Mobile Phones Using a Mixed Approach von Mahziyar Akbari, Tohfeh Ghobadi Lamuki, Peyman Ghafari Ashtiani, Hossein Hajibabaei

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Factors influencing on social commerce development von Peyman Ghafari Ashtiani, Maryam Keshavarz Rezai

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THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING von Farahani, Maryam Ghiasabadi, Shababi, Hooman, Ashtiani, Peyman Ghafari

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THE EFFECT OF VISUAL AND FUNCTIONAL CRITERIA OF PACKAGING: CONSUMER EXPECTATIONS OF ELEMENTS FOR DAIRY PRODUCT PACKAGING von Farahani, Maryam Ghiasabadi, Shababi, Hooman, Ashtiani, Peyman Ghafari

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Strategic Factors Affecting Banks' Cooperation with FinTechs von alireza rezanezhad kookhdan, peyman ghafari ashtiani, Mohammad Hasan Maleki, Majid Zanjirdar

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Role of Music in Encouragement of Shopping von Peyman Ghafari Ashtiani, Nasim Sadat Mohajerani

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Designing a Conceptual Model of perceived social media advertising deception: using grounded theory approach von soraya bakhtiari bastaki, peyman ghafari ashtiani, Ali hamidizadeh, Rasoul Sanavi Fard

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Identification and Prioritization of Critical Success Factors in Telecommunication Supply Chain Management in Mazandaran Province using DANP von Hooman Shababi, Mahmoud Yahyazadefar, Maryam Ghiasabadi Farahani, Roshanak Motamedi, Peyman Ghafari Ashtiani

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Modeling Factors Affecting Perceived Deception of Advertising in Social Networks with a Structural-Interpretive Approach von Soraya Bakhtiari bastaki, Peyman Ghafari ashtiani, Ali Hamidizadeh, Rasoul Sanavi Fard

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New approach to study of factors affecting adoption of electronic banking services with emphasis on the role of positive word of mouth von Peyman Ghafari Ashtiani

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A survey of motivational factors associated with couples’ likelihood of joint shopping: The case of Iranian couples von Peyman Ghafari Ashtiani

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A conceptual model for factors affecting the relationship between supply chain integration and customer delivery performance von Ashtiani, Peyman Ghafari, Bosak, Elahe

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Investigation of information impact on overcoming consumer resistance to accept mobile banking provided by Melli bank of Iran von Ashtiani, Peyman Ghafari, Asadi, Fateme

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