Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies von Seiders, Kathleen, Petty, Ross D.

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Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing von Petty, Ross D.

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"Natural" Claims in Food Advertising: Policy Implications of Filling the Regulatory Void with Consumer Class Action Lawsuits von Petty, Ross D.

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Product Strategy and Antitrust: A Consumer Choice Perspective von PETTY, ROSS D.

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Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing von Skiba, Jenifer, Petty, Ross D., Carlson, Les

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Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations von Seiders, Kathleen, Petty, Ross D.

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Alexander Thom (1775–1845): From Army Surgeon to Settlement Founder von Petty, Ross D.

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The US battle against brand marketing: circa 1930-1980 von Petty, Ross D

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Reflections on My Experience with the Federal Trade Commission Transition in the Early 1980s von Petty, Ross D.

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The historic development of modern US advertising regulation von Petty, Ross D

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Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages von Petty, Ross D., Andrews, J. Craig

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Marketing tactics discouraging price search: Deception and competition von Lindsey-Mullikin, Joan, Petty, Ross D.

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The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946 von Petty, Ross D.

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The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity von Petty, Ross D., D'Rozario, Denver

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Using the law to protect the brand on social media sites: A three “M”s framework for marketing managers von Petty, Ross D.

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From label to trademark: The legal origins of the concept of brand identity in nineteenth century America von Petty, Ross D.

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Using the law to protect the brand on social media sites von Petty, Ross D.

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Brand parody products: is the harm worth the howl? von Petty, Ross D.

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Coca-Cola brand protection before World War II - it's the real thing von Petty, Ross D.

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Pet Peeves: Trademark Law and the Consumer Enjoyment of Brand Pet Parodies von PETTY, ROSS D.

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