A Satisficing Choice Model von Stüttgen, Peter, Boatwright, Peter, Monroe, Robert T.

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Reducing Assortment: An Attribute-Based Approach von Boatwright, Peter, Nunes, Joseph C.

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A useful distribution for fitting discrete data: revival of the Conway-Maxwell-Poisson distribution von Shmueli, Galit, Minka, Thomas P., Kadane, Joseph B., Borle, Sharad, Boatwright, Peter

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The Effect of Product Assortment Changes on Customer Retention von Borle, Sharad, Boatwright, Peter, Kadane, Joseph B, Nunes, Joseph C, Galit, Shmueli

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Deconstructing Each Item's Category Contribution von Kalyanam, Kirthi, Borle, Sharad, Boatwright, Peter

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The Timing of Bid Placement and Extent of Multiple Bidding: An Empirical Investigation Using eBay Online Auctions von Borle, Sharad, Boatwright, Peter, Kadane, Joseph B.

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Quantifying Aesthetic Form Preference in a Utility Function von Orsborn, Seth, Cagan, Jonathan, Boatwright, Peter

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Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference von Tovares, Noah, Boatwright, Peter, Cagan, Jonathan

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Built to love: creating products that captivate customers von Boatwright, Peter, Cagan, Jonathan

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The Design of Things to Come: How Ordinary People Create Extraordinary Products von Peter Boatwright, Jonathan Cagan, Craig M. Vogel

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Built to Love von Peter Boatwright, Jonathan Cagan

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FOCUS AND MODALITY: DEFINING A ROADMAP TO FUTURE AI-HUMAN TEAMING IN DESIGN von McComb, Christopher, Boatwright, Peter, Cagan, Jonathan

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The dirt on bikes: an illustration of CART models for brand differentiation von Lu, Jiang, Kadane, Joseph B, Boatwright, Peter

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What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements von Wattal, Sunil, Telang, Rahul, Mukhopadhyay, Tridas, Boatwright, Peter

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Bayesian analysis of color preferences: An application for product and product line design von Choi, Patrick, Orsborn, Seth, Boatwright, Peter

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Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis von GHOSHAL, TANUKA, YORKSTON, ERIC, NUNES, JOSEPH C., BOATWRIGHT, PETER

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Stockouts and Restocking: Monitoring the Retailer from the Supplier's Perspective von Stüttgen, Peter, Boatwright, Peter, Kadane, Joseph B.

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Reviewing the reviewers: The impact of individual film critics on box office performance von Basuroy, Suman, Boatwright, Peter, Kamakura, Wagner

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Incidental Prices and Their Effect on Willingness to Pay von Nunes, Joseph C., Boatwright, Peter

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The Role of Retail Competition, Demographics and Account Retail Strategy as Drivers of Promotional Sensitivity von Rossi, Peter E, Dhar, Sanjay, Boatwright, Peter

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