Strategic marketing of sustainable fashion: Exploring approaches and contradictions in the positioning of fashion rental von Petänen, Päivi, Tuovila, Hannamaija, Heikkilä, Pirjo

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Deconstructing Customer Value Propositions for the Circular Product-as-a-Service Business Model: A Case Study from the Textile Industry von Petänen, Päivi, Sundqvist, Henna, Antikainen, Maria

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From niche support to system building—Perceptions of the transformation potential of policy measures on packaging reuse von Sundqvist, Henna, Åkerman, Maria, Petänen, Päivi, Lahtinen, Jussi, Mouazan, Erwan

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External and Internal Barriers to Urban Circular Economy Transition in an Early Phase: The Case of Critical Raw Materials von Valkokari, Katri, Petänen, Päivi, Valkama, Pekka, Arnold, Mona, Anttiroiko, Ari-Veikko

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Implementing a circular business model for reusable packaging: Multidisciplinary learnings from reusable pizza packaging von Tenhunen-Lunkka, Anna, Balatsas-Lekkas, Angelos, Mouazan, Erwan, Palola, Sarianna, Ngo, Tran, Salo, Minna, Hylkilä, Eveliina, Sundqvist, Henna, Luomala, Harri, Pennanen, Kyösti, Sorvari, Katariina, Petänen, Päivi, Lahtinen, Jussi H.

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