Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model von Toufaily, Elissar, Ricard, Line, Perrien, Jean

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Can Cognitive Mapping Enrich Our Understanding of Macneil's Contractual Norms? The Specific Case of Role Integrity von Durif, Fabien, Perrien, Jean

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Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception von Perrien, Jean, Ricard, Line

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The meaning of a marketing relationship: A pilot study von Perrien, Jean, Ricard, Line

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The Impact of E-CRM on Organisational and Individual Behavior: The Effect of the Remuneration and Reward System von Letaifa, Soumaya Ben, Perrien, Jean

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Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry von Ricard, Line, Perrien, Jean

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The role of norms in the evolution of a relationship: the case of an asymmetrical process in the banking industry von Jean Perrien, Raoul Graf, Fabien Durif, Lionel Colombel

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Les déterminants de la fidélité des clients commerciaux dans l'industrie bancaire canadienne von Bergeron, Jasmin, Ricard, Line, Perrien, Jean

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Advertisers and the Factual Content of Advertising von Perrien, Jean, Dussart, Christian, Paul, Françoise

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The implementation of relationship marketing in commercial banking von Perrien, Jean, Filiatrault, Pierre, Ricard, Line

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Dissolution of a relationship: The salesforce perception von Perrien, Jean, Paradis, Sylvie, Banting, Peter M.

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Les determinants de la fidelite des clients commerciaux dans l'industrie bancaire canadienne von Perrien, Jean, Bergeron, Jasmin, Ricard, Line

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Repositioning Demand Artifacts in Consumer Research von Perrien, Jean

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Research on service quality evaluation: evolution and methodological issues von Lapierre, Jozée, Filiatrault, Pierre, Perrien, Jean

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Factors explaining consumer confidence during a purchase on a trading site: an exploratory study von Chouk, Inès, Perrien, Jean

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LES FACTEURS EXPLIQUANT LA CONFIANCE DU CONSOMMATEUR LORS D'UN ACHAT SUR UN SITE MARCHAND : Une étude exploratoire von Chouk, Inès, Perrien, Jean

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The Impact of Contextuality on Experimental Research in Consumer Behavior von Perrien, Jean, Paradis, Sylvie

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Relationship Marketing and Commercial Banking: A Critical Analysis von Perrien, Jean, Filiatrault, Pierre, Ricard, Line

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Reconciliating literature about client satisfaction and perceived services quality von Bahia, Kamilia, Paulin, Michele, Perrien, Jean

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Enduring Involvement with Shopping von Bergadaà, Michelle, Faure, Corrine, Perrien, Jean

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