"Kosovization" of Serbian monumental culture and creation of new identities von Perić, Nenad, Jevtović, Ana

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Parasocial communication on social networks: Case study of Novak Đoković and his followers von Perić, Nenad, Jevtović, Ana

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THE ANALYSIS OF DIRECT MARKETING MEDIA USAGE AND EFFECTIVENESS von Perčić, Karolina, Perić, Nenad

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Importance of local culture in advertising: Case of Serbia von Perić, Nenad, Jevtović, Ana

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Lobbying as strategic communication in practice: The crown of the separatist movement on Kosovo and Metohija von Mitrović, Miroslav, Perić, Nenad

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The Effectiveness of Direct Marketing Media Regarding Attitudes of Different Target Groups of Consumers in Serbia von Perčić, Karolina, Perić, Nenad

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NEGOTIATING ENERGY DIPLOMACY AND ITS RELATIONSHIP WITH FOREIGN POLICY AND NATIONAL SECURITY von Bovan, Ana, Vučenović, Tamara, Peric, Nenad

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Comparative analysis of consumer attitudes in Croatia and Serbia according to domestic and foreign brands von Vranešević, Tihomir, Perić, Nenad

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The role and importance of value-based segmentation on the cohort of millennials: Case study Serbia von Mamula-Nikolić, Tatjana, Perić, Nenad, Alimpić, Stefan

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Different forms of consumers' impulsive buying behavior von Alimpić, Stefan, Perić, Nenad

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Promotion and preservation of cultural heritage: The example of Kalemegdan von Janković, Nemanja, Perić, Nenad

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Clothes Consumption in Republic of Serbia: Customer Behaviour Overview von Perić, Nenad, Mamula Nikolić, Tatjana, Slijepčević, Milica

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Considering modern trends in digital marketing von Slijepčević, Milica, Radojević, Ivana, Perić, Nenad

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Analysis of attitudes of GenZ toward media and consumption: The region of Balkans von Perić, Nenad, Mamula-Nikolić, Tatjana, Delić, Teodora

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PREDICTING CUSTOMER LOYALTY LEVELS OF PROFESSIONAL CUSTOMERS: THE CASE OF BALKANS von Perić, Nenad, Milovanović, Mirjana, Vranešević, Tihomir

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Consumers attitudes on organic food in Serbia and Croatia: A comparative analysis von Peric, Nenad, Vasic-Nikcevic, Andrijana, Vujic, Nenad

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The Acceptance of Innovation in the Form of Internet Media by Consumers in the Republic of Serbia von Perčić, Karolina, Perić, Nenad, Kutlača, Đuro G

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Perception of Social Media as a Source of Relevant Information von Vranešević, Tihomir, Perić, Nenad, Marušić, Tajana

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The relation of science fiction and advertising von Perić, Nenad

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The public perception of the print and electronic newspapers and magazines editions: Case of Serbia von Peric, Nenad, Vasiljevic-Blagojevic, Milica, Vujic, Nenad

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