The brand meaning co-creation process on Facebook von Rosenthal, Benjamin, Brito, Eliane Pereira Zamith

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DEMATERIALIZATION RETAIL: BOOKSTORE EXPERIENCE IN PHYSICAL AND VIRTUAL DIMENSIONS von Pena, Maria Silvia Moliterno, Brito, Eliane Pereira Zamith

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THE TASTE TRANSFORMATION RITUAL IN THE SPECIALTY COFFEE MARKET von QUINTÃO, RONAN TORRES, BRITO, ELIANE PEREIRA ZAMITH, BELK, RUSSELL W.

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Value proposition development under uncertainty: A theoretical framework grounded on the trajectory of cleantech start-up founders von Susteras, Guilherme Luiz, Zamith Brito, Eliane Pereira

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Customer choice of a car maintenance service provider: A model to identify the service attributes that determine choice von Pereira Zamith Brito, Eliane, Luís Beneduzzi Aguilar, Ricardo, Artur L. Brito, Luiz

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The global rhythms of consumption practices von Rosenthal, Benjamin, Brito, Eliane Pereira Zamith

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What type of cooperation with suppliers and customers leads to superior performance? von Brito, Luiz Artur Ledur, Brito, Eliane Pereira Zamith, Hashiba, Luciana Harumi

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Eating one’s own otherness: When producers commercialize their ethnicities von Zanette, Maria Carolina, Brito, Eliane Pereira Zamith, Fontenelle, Isleide Arruda, de Camargo Heck, Marina

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Determinants of Social Media Adoption by Large Companies von Bogea, Felipe, Brito, Eliane Pereira Zamith

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Green attributes converged within multifunctional technology products von Arruda Filho, Emílio José Montero, Brito, Eliane Pereira Zamith

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A Coprodução de Serviços Intensivos em Conhecimento e Criação de Valor: Uma Análise em Relações entre Empresas von Rabelo, Joselia Oliveira, Brito, Eliane Pereira Zamith

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Connoisseurship Consumption Community and Its Dynamics von Quintao, Ronan Torres, Brito, Eliane Pereira Zamith, Belk, Russel W

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VAREJO EM DESMATERIALIZAÇÃO: EXPERIÊNCIA DA LIVRARIA NAS DIMENSÕES FÍSICA E VIRTUAL von Pena, Maria Silvia Moliterno, Brito, Eliane Pereira Zamith

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Connoisseurship Consumption and Market Evolution: An Instituional Theory Perspective on the Growth of Specialty Coffee Consumption in the USA von Quintão, Ronan Torres, Brito, Eliane Pereira Zamith

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Supply chain governance in the production systems of business clusters: The case of the footwear industry in Jaú von Brito, Eliane Pereira Zamith, Carvalho, Lilian Soares Pereira

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The effect of uncertainty and cooperative behavior on operational performance: Evidence from Brazilian firms von Brito, Eliane Pereira Zamith, Sambiase, Marta Fabiano, Ferreira, Fernando Coelho Martins, Da Silva, Adilson Aderito

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Congresso latino-americano de varejo: retrospectiva de cinco anos von Vieira, Valter Afonso, Kato, Heitor Takashi, Brito, Eliane Pereira Zamith, Espartel, Lelis Balestrin

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DEMATERIALIZATION RETAIL: BOOKSTORE EXPERIENCE IN PHYSICAL AND VIRTUAL DIMENSIONS/Varejo em desmaterializacao: Experiencia da livraria nas dimensoes fisica e virtual/ Desmaterializ... von Pena, Maria Silvia Moliterno, Brito, Eliane Pereira Zamith

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A pesquisa na área do varejo: reflexões e provocações von Brito, Eliane Pereira Zamith, Vieira, Valter Afonso, Espartel, Lélis Balestrin

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Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração von Marta Fabiano Sambiase Lombardi, Eliane Pereira Zamith Brito

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