Personal Values, Green Self-identity and Electric Car Adoption von Barbarossa, Camilla, De Pelsmacker, Patrick, Moons, Ingrid

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The Determinants of the Adoption Intention of Eco-friendly Functional Food in Different Market Segments von Moons, Ingrid, Barbarossa, Camilla, De Pelsmacker, Patrick

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A Meta-analytic Investigation of the Role of Valence in Online Reviews von Purnawirawan, Nathalia, Eisend, Martin, De Pelsmacker, Patrick, Dens, Nathalie

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Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses von Panic, Katarina, Cauberghe, Verolien, De Pelsmacker, Patrick

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An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison von Moons, Ingrid, De Pelsmacker, Patrick

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A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity and Quality of Information and of Product-Specific Attitudes von De Pelsmacker, Patrick, Janssens, Wim

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Emotions as determinants of electric car usage intention von Moons, Ingrid, De Pelsmacker, Patrick

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How consumers’ media usage creates synergy in advertising campaigns von Dens, Nathalie, De Pelsmacker, Patrick, Goos, Peter, Aleksandrovs, Leonids, Martens, David

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Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity von De Pelsmacker, Patrick, Geuens, Maggie, Anckaert, Pascal

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Better together? Harnessing the power of brand placement through program sponsorship messages von Dens, Nathalie, De Pelsmacker, Patrick, Verhellen, Yann

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The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials von Pham, Michel Tuan, Geuens, Maggie, De Pelsmacker, Patrick

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The impact of text valence, star rating and rated usefulness in online reviews von De Pelsmacker, Patrick, Dens, Nathalie, Kolomiiets, Alona

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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors von Daems, Kristien, De Pelsmacker, Patrick, Moons, Ingrid

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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies von Verhellen, Yann, Dens, Nathalie, De Pelsmacker, Patrick

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HOW AD CONGRUITY AND INTERACTIVITY AFFECT FANTASY GAME PLAYERS' ATTITUDE TOWARD IN-GAME ADVERTISING von De Pelsmacker, Patrick, Dens, Nathalie, Verberckmoes, Shana

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Beyond labels: segmenting the Gen Z market for more effective marketing von Van den Bergh, Joeri, De Pelsmacker, Patrick, Worsley, Ben

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Balance and Sequence in Online Reviews: The Wrap Effect von Purnawirawan, Nathalia, Dens, Nathalie, De Pelsmacker, Patrick

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Have No Fear: How Individuals Differing in Uncertainty Avoidance, Anxiety, and Chance Belief Process Health Risk Messages von De Meulenaer, Sarah, De Pelsmacker, Patrick, Dens, Nathalie

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The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation von De Pelsmacker, Patrick, Janssens, Wim

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Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media von De Keyzer, Freya, Dens, Nathalie, De Pelsmacker, Patrick

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