Customer Relationship Management, 1st Edition by Pearson von Ed Peelen

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Personas in action: linking event participation motivation to charitable giving and sports von Hendriks, Marieke, Peelen, Ed

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The Added Value of the Plural Form: Evidence from Dutch Pharmacy Chains von Duijvis, Rosalie Andewereld, Peelen, Ed, Montfort, Kees Van, Commandeur, Harry

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An empirical study into the foundations of CRM success von Peelen, Ed, van Montfort, Kees, Beltman, Rob, Klerkx, Arnoud

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Exploring the Contextual and Individual Factors on Ethical Decision Making of Salespeople von Verbeke, Willem, Ouwerkerk, Cok, Peelen, Ed

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A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products von Langerak, Fred, Peelen, Ed, Nijssen, Ed

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Systems constellations: A better way to identify branding opportunities? von Jurg, Wim, Bloemer, Josée, Doorewaard, Hans, Peelen, Ed, Simons, Ruud

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A Laddering Approach to the Use of Methods and Techniques to Reduce the Cycle Time of New-to-the-Firm Products von Langerak, Fred, Peelen, Ed, Nijssen, Ed

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Organizing for effective new product development: An exploratory study of Dutch and Belgian industrial firms von Langerak, Fred, Peelen, Ed, Commandeur, Harry

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Organizing for effective new product development von Langerak, Fred, Peelen, Ed, Commandeur, Harry

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Consumers engaged in a member-gets-member campaign: an agency perspective von Verbeke, Willem, Peelen, Ed, Brand, René

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Retailers' and Manufacturers' Perceptions of the Temporary Display von Ouwerkerk, Cok, Verbeke, Willem, Hovingh, Heino, Peelen, Ed

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De rol van modellen en methoden in produktontwikkeling von Nijssen, Ed, Lieshout, K. F. M., Peelen, E.

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